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Back to school season drives traffic to education sites
19 Sep '07
4 min read
comScore Media Metrix released its monthly analysis of U.S. consumer activity at top online properties for August 2007. Education-related sites had a strong presence in this month's rankings as schools and universities across the country began another academic year.
August also saw traffic increases to lotto/sweepstakes sites as lottery jackpots reached near record highs. Humor sites gained on the strength of Comedy Central's spike in traffic, and sports/outdoor retail sites grew in anticipation of the fall sports season.
Back to School Season Drives Traffic to Education Sites
With students and teachers heading back to the classroom in late August, education sites experienced strong growth for the month. The training and education category grew 15 percent to more than 12 million visitors, making it the top gaining category for the month.
College resource site Fastweb led the category with 2.5 million visitors (up 13 percent), followed by The College Board with nearly 1.9 million visitors (up 12 percent) and Nellnet, Inc., an education planning and financing company, with 1.4 million visitors (up 11 percent).
The education information category increased 8 percent to more than 63 million visitors, as Dictionary.com Sites led the category with 11.8 million visitors, followed by Answers.com (9.3 million visitors) and Pearson Education (8.6 million visitors).
Fall Sports and Football Season Drive Traffic to Retail Sports/Outdoors Sites:
With the beginning of fall sports and football season, traffic to retail sports/outdoors sites increased 7 percent to more than 29 million visitors. Foot Locker Sites experienced a 15-percent gain to 4.6 million visitors to lead the category, followed by eBay Sports U.S.
with 4 million visitors and DicksSportingGoods.com with 2.6 million visitors. NFL Internet Group, which includes the official NFL team sites, surged 78 percent to more than 14 million visitors, making it one of top gaining properties in August.
August also saw traffic increases to lotto/sweepstakes sites as lottery jackpots reached near record highs. Humor sites gained on the strength of Comedy Central's spike in traffic, and sports/outdoor retail sites grew in anticipation of the fall sports season.
Back to School Season Drives Traffic to Education Sites
With students and teachers heading back to the classroom in late August, education sites experienced strong growth for the month. The training and education category grew 15 percent to more than 12 million visitors, making it the top gaining category for the month.
College resource site Fastweb led the category with 2.5 million visitors (up 13 percent), followed by The College Board with nearly 1.9 million visitors (up 12 percent) and Nellnet, Inc., an education planning and financing company, with 1.4 million visitors (up 11 percent).
The education information category increased 8 percent to more than 63 million visitors, as Dictionary.com Sites led the category with 11.8 million visitors, followed by Answers.com (9.3 million visitors) and Pearson Education (8.6 million visitors).
Fall Sports and Football Season Drive Traffic to Retail Sports/Outdoors Sites:
With the beginning of fall sports and football season, traffic to retail sports/outdoors sites increased 7 percent to more than 29 million visitors. Foot Locker Sites experienced a 15-percent gain to 4.6 million visitors to lead the category, followed by eBay Sports U.S.
with 4 million visitors and DicksSportingGoods.com with 2.6 million visitors. NFL Internet Group, which includes the official NFL team sites, surged 78 percent to more than 14 million visitors, making it one of top gaining properties in August.
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