Interviews
News Flash
Hi-tech solutions propped up retail in crucial phase
12 Oct '07
2 min read
IBM has recently launched the new high-performance SurePOS 100 for small to mid-sized Retailers. This new point-of-sale solution remarkably combines energy-efficient performance and advanced Retail hardening technology.
Mr Ashok Ghaligi, General Manager, Retail Automation, Bradma - Forbes Gokak Ltd, explains to Fibre2fashion that as retail industry was revolutionizing, it was facing several key problems. He says, “Towards mid 1990s, post liberalization; we saw 'Retailing' getting more organized, and by year 96-97, we had couple of large format organized retail outlets operating. These retailers strived to offer their valued customers enhanced shopping experience, as well as faster check out at the billing point. The backward integration into warehousing and supply chain management was equally critical.”
Ghaligi stresses, “Mainly, the fashion and apparels segments were seeking better and powerful solution than ECRs. This was the right time for any technology company to enter India. IBM recognized the potential and launched their POS range here and Forbes Gokak Ltd was their first business partner for this product range.”
He further beams, “It is a matter of pride for us to have been successfully associated with IBM for over 10 years now.”
Bradma has won IBM'S Sales Leadership Achievement Award for the AP region for four years during this period.
Mr Ashok Ghaligi, General Manager, Retail Automation, Bradma - Forbes Gokak Ltd, explains to Fibre2fashion that as retail industry was revolutionizing, it was facing several key problems. He says, “Towards mid 1990s, post liberalization; we saw 'Retailing' getting more organized, and by year 96-97, we had couple of large format organized retail outlets operating. These retailers strived to offer their valued customers enhanced shopping experience, as well as faster check out at the billing point. The backward integration into warehousing and supply chain management was equally critical.”
Ghaligi stresses, “Mainly, the fashion and apparels segments were seeking better and powerful solution than ECRs. This was the right time for any technology company to enter India. IBM recognized the potential and launched their POS range here and Forbes Gokak Ltd was their first business partner for this product range.”
He further beams, “It is a matter of pride for us to have been successfully associated with IBM for over 10 years now.”
Bradma has won IBM'S Sales Leadership Achievement Award for the AP region for four years during this period.
Fibre2fashion, News Desk - India
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