Fashion houses adopt Nano-Tex fabrics in a big way
30 Aug '05
3 min read
Leading fabric Innovation Company Nano-Tex announced that the Hugo Boss, René Lezard and Paul Stuart brands have adopted the company's Resists Spills fabric treatment for high-end trousers, shirts and outerwear.
Leading international fashion houses Hugo Boss, René Lezard and Paul Stuart are celebrating the nuptials of fashion and technology by introduction upscale men's and women's apparel enhanced with Nano-Tex fabric treatments.
Hugo Boss, the 82-year-old German fashion brand, has integrated the Nano-Tex treatment into its Orange label men's front-button woven shirts. The enhanced shirts are available in 24 countries, including the United States, in more than 10 styles, ranging from solids and stripes to plaids.
René Lezard, best known for bringing its own unique styling to the latest fashion trends, has designed urbane men's outerwear utilizing the Nano-Tex Resists Spills treatment. The brand is offering two styles of enhanced three-quarter-length coats which are currently available in four countries.
Paul Stuart, Creator of classic upscale men's suits and sportswear, designed a line of high-end wool trousers with the Resists Spills treatment. The trousers are currently available in five styles and colors at leading department stores in Japan.
"Technology is the new 'black' in fashion apparel and accessories," said Donn Tice, President and CEO for Nano-Tex. "Nano-Tex treatments are elegantly engineered to enhance and preserve the sophisticated design of today's high-fashion garments. Fashion designers worldwide are eager to innovate with our 'transparent' technology."