Intimates retailer La Senza adopts Momentis supply solution

08 Sep '05

3 min read

One of Canada's leading specialty fashion retailers, La Senza operates over 500 stores under a variety of brands.

The company positions its lingerie as high quality, affordable, and elegant, and is present in 23 countries around the world.

As a private-label retailer of intimate apparel and women's clothing, La Senza's operations and profitability are directly related to the company's supply chain efficiency.

In sharp contrast to traditional retailers, who rely on suppliers for the delivery and warehousing of goods, La Senza controls its own manufacturing and production processes.

Maintaining product value leadership in the increasingly price sensitive market for intimate apparel has imposed a strict ceiling on La Senza's pricing scheme.

Determined to increase profit margins despite this downward pressure on retail prices, La Senza began to aggressively investigate cost cutting measures.

After a careful analysis, the company's management concluded that reducing supply chain overhead, particularly in the areas of style and purchase order management, should be their main objective.

Fragmented operations also deprived management of the total demand visibility necessary to negotiate for better volume pricing.

Faced with an inefficient use of time and resources, management realized the need for an automated system solution.

After investigating several alternatives in the highly competitive market for information management solutions, La Senza chose the Momentis Fashion System for its ability to manage the entire sourcing process.

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