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CMRG commences NSB's mobile in-store CRM
09 Sep '05
3 min read
Retailer solution provider NSB Group and Male casual clothing retailer Casual Male Retail Group Inc (CMRG) are pleased to announce that the leading national retailer of men's big and tall apparel has commenced piloting NSB's Connected Retailer Store and Customer Relationship Management (CRM) solutions on Symbol Technologies' MC50 Enterprise Digital Assistants (EDA).
The innovative mobile computing solution, co-developed by Casual Male Retail Group (CMRG) and NSB, will provide Casual Male sales associates with a better understanding of their clients' needs and preferences across the 500-store chain. This is the first implementation of mobile CRM technology in the North American retail industry.
In keeping with their commitment to provide the ultimate shopping experience and personalized service for guests, Casual Male wanted their associates to be able to review and update their clients' information – such as collar sizes and pant lengths - while serving them in-store. The NSB POS software resides at the head office and is connected to the stores via Casual Male's satellite networks.
To run the NSB wireless solution in their stores, Casual Male is using Symbol's MC50 Enterprise Digital Assistant with integrated wireless LAN (Wi- Fi) connectivity based on the Intel XScale 520 Mhz processor and Microsoft Windows Mobile 2003 Second Edition operating system.
NSB's Connected Retailer Store Solution is a comprehensive and innovative store automation system that delivers enhanced multichannel retailing capabilities, improved employee productivity, and increased levels of customer service. The solution continually evolves in anticipation of market trends, and enables retailers to respond rapidly to changing business needs, ensuring reduced total cost of ownership.
The innovative mobile computing solution, co-developed by Casual Male Retail Group (CMRG) and NSB, will provide Casual Male sales associates with a better understanding of their clients' needs and preferences across the 500-store chain. This is the first implementation of mobile CRM technology in the North American retail industry.
In keeping with their commitment to provide the ultimate shopping experience and personalized service for guests, Casual Male wanted their associates to be able to review and update their clients' information – such as collar sizes and pant lengths - while serving them in-store. The NSB POS software resides at the head office and is connected to the stores via Casual Male's satellite networks.
To run the NSB wireless solution in their stores, Casual Male is using Symbol's MC50 Enterprise Digital Assistant with integrated wireless LAN (Wi- Fi) connectivity based on the Intel XScale 520 Mhz processor and Microsoft Windows Mobile 2003 Second Edition operating system.
NSB's Connected Retailer Store Solution is a comprehensive and innovative store automation system that delivers enhanced multichannel retailing capabilities, improved employee productivity, and increased levels of customer service. The solution continually evolves in anticipation of market trends, and enables retailers to respond rapidly to changing business needs, ensuring reduced total cost of ownership.
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