NRF deploys Coremetrics' profile-based web analytics

15 Sep '05

3 min read

E-Marketing platform provider Coremetrics announced that National Retail Federation (NRF) has selected Coremetrics to track and analyze customer behavior for three of its Web sites: www.nationalretailfederation.com, STORES Magazine (www.stores.org), and Shop.org (www.shop.org). The NRF will leverage Coremetrics' industry-leading Web analytics and marketing solutions to increase membership signup and event registration.

Mike Gatti, Vice President of Marketing at NRF stated that NRF and the NRF brands are focused on serving the educational and resource needs of retailers worldwide. When looking for an organization to help us optimize their Web site, they wanted a partner who understood our target market.

With over five years of measurable success in the retail industry, it is clear that Coremetrics understands the business needs of our joint clients and they look forward to leveraging these best practices to optimize the user experience on NRF sites.

Using Coremetrics' solutions, NRF will study how visitors interact with its Web sites and track and analyze pay-per-click keyword campaigns. This information will enable NRF to optimize its online content and increase the visibility of the organization, its research, and its events.

Joe Davis, President and CEO of Coremetrics said that NRF's decision to use Coremetrics is a testament to our expertise in the retail market. Because they service more top-400 retailers than any other Web analyticsvendor, they are in the unique position of having hundreds of best practices around marketing, merchandising and site design. They are committed to sharing these best practices across our client base to help them optimize online channel performance.

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