Implementation of online shopping at Backwoods Store

25 Jul '08

4 min read

Nitches Inc announced that its Backwoods subsidiary is being positioned for revenue growth through significant store expansion plans. Current commitments include:

- The grand opening this weekend of Backwoods' largest store, in Fort Worth, Texas
- A scheduled October store opening in affluent Overland Park, Kansas.
- Implementation of online shopping at Backwoods.com in time for Holiday 2008.
- Signing of a new store commitment at The Meadows at Lake St. Louis in Missouri.

Backwoods Fort Worth Grand Opening
Backwoods will host a grand opening celebration this weekend, July 26-27th, in Fort Worth, Texas, to mark the opening of its newly relocated and expanded Backwoods® store at 2727 West 7th Street, in the heart of the city's vibrant Cultural District. The two-story, free-standing store is one of the first to open in the widely touted West 7th development that features retail, office, hotel and residential space. At 14,000 square feet the store footprint almost triples the size of Backwoods' previous location and will be the largest in the eight store chain.

"Because of the incredible support of our customers in Fort Worth, we wanted to open a larger store that can offer even more products," said Jennifer Mull, Backwoods CEO. "We work hard to find just the right merchandise to inspire active adventure in a variety of ways in our customer's lives. Being in Fort Worth where the environment is ideal for hiking, kayaking, fly fishing and many other outdoor pursuits is a perfect fit to deliver the complete Backwoods customer experience."

The grand opening weekend will feature day-long activities including product giveaways, free food, live music, a climbing wall and vendor-hosted product demonstrations. A percentage of weekend sale proceeds will be donated to Streams and Valleys, Inc., which coordinates the beautification and recreational development of the nearby Trinity River Valley.

Backwoods Overland Park Opening October 2008
Construction remains on schedule for the October 2008 opening of a free-standing Backwoods store location at the flourishing Corbin Park in affluent Overland Park, Kansas. The 10,000 square foot store sits prominently at the front of Corbin Park, a lifestyle mall featuring upscale national retailers, local boutiques and premier restaurants. Upon completion the mall will feature over 1.1 million square feet of retail space serving nearly 200,000 people in the surrounding community, where average household income exceeds $160,000 annually, and generally the 2.3 million residents of the greater Kansas City area. The planned grand opening celebration will include many of the same activities and offerings as the Fort Worth event.

Backwoods.com Selling Online for Holiday 2008
Backwoods.com is being upgraded and enhanced to offer online shopping for direct to consumer and ship to store fulfillment. The online store is planned to go live in timefor the 2008 holiday season. The site will introduce innovative promotional, cross-selling and product review features to outdoor e-retailing. Backwoods CEO Jennifer Mull observed, "Outdoor industry studies indicate that product reviews are a key driver of online sales and Backwoods,com will be certain to feature this functionality in an original and compelling manner." Backwoods.com will leverage the distribution infrastructure of Nitches to handle anticipated robust fulfillment demands.

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