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NET-A-PORTER implements Coremetrics marketing solution

06 Dec '05
3 min read

Leading provider of hosted Web analytics and precision marketing solutions, Coremetrics, announced that NET-A-PORTER has implemented Coremetrics to understand the sources and on-site behavior of their site visitors and customers.

One of the first areas to receive attention and create positive results was in analyzing the value of organic and paid search and make better decisions regarding marketing spend.

One of the world's leading online luxury fashion boutiques, NET-A-PORTER showcases 100 top designers and ships to more than 90 countries around the world.

"Coremetrics reporting combined with detailed LIVE Profile data for each customer has given us insight into customer behavior.

This data has enabled us to optimize our site for higher return on investment, and allowed us to identify new campaigns and new search terms that have provided a considerable lift in traffic," said Jon Bovard, eCommerce manager at NET-A-PORTER.

Coremetrics offers the only hosted web analytics and precision marketing solution designed to meet the marketing, merchandising, and site-design needs of online retailers.

Leveraging comprehensive visitor data gathered by Coremetrics and the ability to drill down to the keyword level, NET-A-PORTER is tracking how high spenders move through the site and what they are purchasing.

"NET-A-PORTER is an innovator in bringing the latest fashions from the world's top designers to women everywhere," said Joe Davis, president and CEO of Coremetrics.

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