Bruuns Bazaar expands use of Geac collaborative software

07 Dec '05

3 min read

Bruuns Bazaar, the Copenhagen-based high fashion retailer, has extended its investment in collaborative product development software from Geac.

The software from RunTime, Geac's specialist division serving the apparel and footwear industry, will now been extended to be used by designers and product developers at its head office in Copenhagen. The product lifecycle management (PLM) software is now the cornerstone to its ability to launch 1000 new products a year.

Bruuns Bazaar's products include high fashion clothing, casual jeanswear, shoes and accessories - including eyewear and fashionable mobile phone accessories. It has 15 stores throughout Western Europe, including outlets within leading retailers like Selfridges.

The retailer has been using Geac software to handle product development since 1999. Tight integration between its PLM system and its enterprise resource planning (ERP) software from Navision (now part of Microsoft) means there is no need to re-do manual work.

This enables the company to spend half of its time developing new products and the other half selling - ensuring the company is ultimately effective.

One of the essential elements of the PLM system is QuestPDM.

Designers to facilitate a whole, structured collaboration process to ensure that nothing is missed and that products are planned on time use this.

It helps designers and product developers to work in a very structured way, allowing them to focus on being "creative in making garments, rather than making systems", according to Teis Bruun, one of the founders and current CEO of Bruuns Bazaar.

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