Huntsman introduces High IQ cool comfort

Huntsman Textile Effects provides technical support and application know-how to help mills improve their productivity and competitiveness.

"Today's consumer seeks comfort and performance in their active lifestyle. With Huntsman's High IQ Cool Comfort performance assurance programme, we offer durable moisture management so your garment remains breathable, stays cool and attains the comfort of cotton. Unique quick-dry properties created by the natural microclimate of the garment help to reduce post-exercise chill, making the effects highly suitable for sports and active wear," said Lee Howarth, global marketing manager, Huntsman Textile Effects in a press release by the company.

Huntsman's High IQ Cool Comfort is an extension of the High IQ performance assurance programme. Only mills that meet Huntsman's stringent requirements earn the right to use the High IQ performance assurance hang tags as point-of-sale product branding. Updated hangtags and promotional materials are available to support mills and brands in communicating the benefits of the High IQ Cool Comfort performance assurance programme.

The technology that drives the High IQ Cool Comfort programme complies with the requirements of Bluesign for safe and sustainable textile production. Furthermore, fabrics produced with High IQ Cool Comfort moisture management are suitable for Standard 100 by Oeko-tex certified textile products.

There are other intelligent effects under High IQ. High IQ Repel performance assurance programme is designed to help mills, brands and retailers meet global demand for eco-friendly apparel with rain and stain protection. Combining innovative durable water repellent finishes with unparalleled technical expertise, the High IQ Repel programme provides durable eco-friendly and sustainable protection for every performance need: everyday, outdoor and extreme adventures.

High IQ Lasting White performance assurance programme delivers very high and brilliant whites on cellulosic fibres, combining latest generation of well-known Unitex Fluorescent Whitening Agents. With environment-friendly fluorinated (C6) or non-fluorinated stain repel and release technologies, the fluorescent whitening agents used under the High IQ Lasting White programme ensures garments keep looking new for longer.

High IQ Sun Protect performance assurance program provides an Ultraviolet Protection Factor (UPF) of up to 50 and above, providing the highest level of protection for the lifetime of a garment. Tested against the highest industry standards, High IQ Sun Protect guards against damaging UV-A and UV-B rays to ensure maximum protection. It does not impair the natural aesthetics of the fabric, and prolonged exposure to sunlight and multiple laundering will not degrade the protection or fade the colours.

High IQ Lasting Colour performance assurance programme is powered by specially selected Novacron dyes. Fabrics made using the High IQ Lasting Colour programme will not fade, and there is little risk of colour staining on other garments during washing.

High IQ Lasting Colour eco performance assurance programme relies on Huntsman's award-winning Avitera se reactive dyes to reduce water and energy consumption by up to 50 per cent compared to best-available technologies. Excellent washing-off performance shortens processing time and increases productivity. (PC)

Fibre2Fashion News Desk – India