Pantone announces Living Coral Colour of the Year 2019

Pantone 16-1546 Living Coral emits the desired, familiar, and energising aspects of color found in nature. In its glorious, yet unfortunately more elusive, display beneath the sea, this vivifying and effervescent colour mesmerises the eye and mind. Lying at the centre of the naturally vivid and chromatic ecosystem, Pantone Living Coral is evocative of how coral reefs provide shelter to a diverse kaleidoscope of colour.

"Colour is an equalising lens through which we experience our natural and digital realities and this is particularly true for Living Coral. With consumers craving human interaction and social connection, the humanising and heartening qualities displayed by the convivial Pantone Living Coral hit a responsive chord," Leatrice Eiseman, executive director, The Pantone Color Institute.

"In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy. Sociable and spirited, the engaging nature of Pantone 16-1546 Living Coral welcomes and encourages lighthearted activity. Symbolizing our innate need for optimism and joyful pursuits, Pantone 16-1546 Living Coral embodies our desire for playful expression," The Pantone Color Institute said in a press release.

Representing the fusion of modern life, Pantone Living Coral is a nurturing colour that appears in the natural surroundings and at the same time, displays a lively presence within social media. (RR)

Fibre2Fashion News Desk – India