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| Lifestyle apparel brand LAX FUJ to promote Bermuda Lacrosse | | May 19, 2008 (USA) |  |
LAX FUJ, a surf-style lacrosse apparel brand, has just announced new items available for sale exclusively at BermudaLacrosse.com. Fans will also be able to purchase select Bermuda Lacrosse apparel at various events attended by the Association, including the U-19 World Field Lacrosse Championships in B.C. this July.
"This agreement will help promote Bermuda Lacrosse to the international lacrosse consumer and showcase our organization as a quality lacrosse brand," said Mike Totman, President of the Bermuda Lacrosse Association.
"We are in a unique position in the lacrosse community being based in Bermuda and LAX FUJ's unique image fits well with our style. We're looking forward to this venture and to the upcoming ILF U-19 World Championships, as well as welcoming a small part of the lacrosse family to Bermuda at our invitational tournament in June."
"Our partnership with Bermuda Lacrosse is a natural one," said Steve Kojima, Marketing Director of LAX FUJ. "We create gear that's limited in quantity and distribution, and only look to partner with unique lax programs. Bermuda Lacrosse obviously fits with that image and we're very excited to have partnered with them.
The island is one of the most intriguing programs in the sport. We also try to give back to the game so this is a great opportunity, as all money raised from apparel sales will go back to their Association to help grow the game in Bermuda." | | | | Inside Lacrosse |  |
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