'Cloud Sourcing' theme at 2nd Denimsandjeans Virtual Show

With the presence of 43 global denim companies including companies like Arvind, Artistic Milliners, Raymond, Kilim Denim, Garmon, Jeanologia, Tonello, Officina+39, LNJ , Artistic Garment, Wiser Globe/Wash, Deridesen, Artistic Fabric Mills, Blue Diamond, Prosperity and many other companies, the 1^st edition ran for two days covering time zones of Asia and Europe mainly, where they were able to have face to face meetings with global buyers.

Over 600 representatives from the 368 brand/retailing companies including Levi’s, PVH, Bestseller, 7 For all Mankind, Arvind Brands, Asmara, Esprit, VFC, Kontoor Brands, LC Waikiki, De-Facto, Mud Jeans, H&M, Lucky Brands, Madura Fashions, Reliance Trends /Reliance Retail, GAP, Poeticgem, Pepe Jeans, Outfitters and Ospinter HK visited the last show.

The show threw light on the recent developments and innovations through its talks and discussion. Over 12 sessions were held at the show and reputed denim experts including Adriano Goldschmied, Stefano Aldighieri, Maurizio Donandi, Beau Lawrence, Jean Hegedus, Lucia Rosin, and Dr. Naresh Tyagi graced the show with their presence. All the sessions are available for watch now at Denimsandjeans Official Youtube channel, the link is here.

Being one of its own kind of shows, the 1st edition of Denimsandjeans Virtual Show embraced by the denim community and their efforts to re-connect the industry during this pandemic was lauded by all the participants of the show.

This time, the show comes with new features and would be more user-friendly. The time zone selected this time means the focus would be on the US , South American and EU customers—though US times would be mainly covered and European customers would also get over 8 hours of visit time to the show as show would run for a longer time. However, it does not mean that Asia would be ignored. Many Asian customers have also advised their interest to visit the show in their late evenings.

Denim Cloud Sourcing, a new term coined by Denimsandjeans for its theme, is an extension to digital sourcing. The apparel industry per se has been following the conventional sourcing techniques for fabric and other auxiliaries' selection. However, limitation caused by COVID-19 pushed the industry to think over on the alternatives.

Denimsandjeans has been always known for their new initiatives in the interest of the denim industry and either it is through their shows in different countries, exclusive denim data reports or their digital sourcing platform DE-BRANDS – an online B2B marketplace  which is gaining strong traction with over 48 global supply chain companies already a part of it with a number of buyers joining regularly and was launched last year. This strength would be combined with the Virtual Show to give a unique experience to both buyers and suppliers.

During these tough times, when the global denim business has been hugely suffering due to pressure on demand and restriction on mobility, the show aims to help the buyers and suppliers to bring together on a virtual platform to resume their talks and discussion in the simplest and the most effective way.

Fibre2Fashion News Desk (RKS)