America's event platform Project unveils 2021 global event calendar

30 Apr '21

3 min read

Pic: Project Fashion events

Project, the menswear trade event platform organised by Informa Markets Fashion, and host to premier fashion events like Magic, Coterie, and Sourcing at Magic, has announced a return to in-person events in the second half of 2021 with refocused business and merchandising strategies aimed at better convening target market segments and evolved industry needs.

Inspired by recent global trends that align men’s and women’s markets, Project will now unite the entire contemporary market to feature both men’s and women’s brands. Featuring a fully revised show floor layout, apparel will be merchandised alongside footwear and accessories. This complete look approach in featuring multiple product categories merchandised alongside each other will provide retailers with a more streamlined shopping experience to discover a larger array of products, from mid-market to premium price points, while giving brands opportunity to meet more retailers and better target the right buyers for their brand, Informa Markets Fashion said in a press release.

To further facilitate a simplified onsite experience, buyers can expect to see an updated assortment of merchandised apparel categories such as sportswear, contemporary collections, denim, activewear, loungewear, tailored, outerwear, as well as the return of Project’s renowned streetwear community, Now. Project will also feature seasonally updated onsite curations, such as Made in the USA, Minority-Owned, and Sustainable brands. Merchandised and woven throughout the show floor, these curations further highlight specific areas of shopping interest as retailers look to diversify their in-stock inventory. Additional enhancements including personalised retail concierge programmes will further support targeted discovery and increasing brand to buyer connections, according to Informa Markets Fashion.

In one of North America’s most dynamic hubs for design, culture, and entertainment, Project: Miami will be located nearby destination: Miami by Coterie, Informa Markets Fashion’s recently announced women’s resortwear and swimwear market event. While Project: Miami will feature men’s and women’s contemporary brands with price points ranging from mid-market to premium, destination: Miami by Coterie will showcase elevated women’s resortwear, swimwear, and vacation-inspired apparel, accessories, and footwear spanning contemporary, advanced contemporary, and affordable luxury price points. An accompanying digital platform will also be available before, during, and, after the Miami shows, delivering on the industry’s evolved need for more modernised hybrid wholesale models. The close location of these two distinct events, along with a paralleled digital component will provide retailers with new and expanded shopping opportunities during the pre-spring and spring/summer buying season, and ensure the full market is served, Informa Markets Fashion said.

At Project Las Vegas from August 9-11, 2021, Project will be joined by sister events, Magic Las Vegas, the trend and young contemporary market event, along with Sourcing at Magic, the sourcing and supply chain market event. Servicing the global fashion community with multiple market segments in a singular location, these three co-located events create one of the largest, most comprehensive marketplaces for connection and commerce in the US.

Internationally, Project Tokyo will return on September 8-9, 2021, at Shibuya Hikarie to feature an international collection of men’s and women’s contemporary apparel, accessories, and footwear, from contemporary to designer price points. This internationally renowned event will attract top retailers, from department and specialty, to regional and online from across Japan and overseas.

Project’s aim will continually focus on a collective community ethos to support a customer-led approach to global commerce and business connections at and in between year-round live events, in 2021 and beyond.

Fibre2Fashion News Desk (GK)

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