Around 41,000 people visited Intertextile Shanghai Home

13 Sep '18

4 min read

Courtesy: Messe Frankfurt

Around 41,000 visitors from around 100 countries and regions thronged the Autumn Edition of Intertextile Shanghai Home Textiles which was held during August 27-30 in Shanghai. The show provided a unique platform for 1,040 suppliers from 26 countries and regions to meet their business targets. The fair created new business partnerships and deals.

A common topic of conversation during the fair was the demand for home textiles in the China market, and increasingly, the demand in the contract business sector. “The contract business market has proved to be a firm point of interest for many home textile suppliers, and our new feature, Contract Business 360°, was introduced to help buyers find suitable exhibitors. It’s a burgeoning market, particularly in China, that is brimming with potential as the country’s commercial construction, hospitality and tourism sectors continue to expand,” said Wendy Wen, senior general manager of Messe Frankfurt (HK).

“Over the fair period, we saw suppliers meeting countless potential partners and even receiving onsite orders. Intertextile Shanghai Home Textiles is a prime location for suppliers looking to promote their brand awareness and ultimately expand their business,” Wen noted.

One important feature at the fair was the comprehensive Trend Forum, which continued to receive good feedback and attendance this year. “It’s easier to apply the trend concept when designing products after visiting the trend area and attending seminars given by different industry experts,” said one visitor, Hu Hongmei, design director, Jiangsu Ruiaifu Textile Technology at the Future Talk feature. Interest also gathered around the Digital Printing Micro Factory, which held two live demonstrations, and a variety of seminars and panel discussions. Not only did the fair create new business partnerships and deals, but it also provided a comfortable space to look forward to industry trends and innovations.

“We see this fair as an investment to raise our brand awareness in Asia. This fair is a good gateway to the Asian market – this is our only opportunity to meet potential Chinese customers. We have a good location, we are in the International Halls – these are the best halls for us,” said Thomas Luys, sales manager, Libeco, Belgium.

“The visitor flow in international hall is high and we received a number of onsite orders. Intertextile Shanghai Home Textiles is renowned in the industry and we can see the attending visitors are more professional with specific sourcing target,” Niki Zhang, general manager assistant, Prestigious textiles China, said.

“If you are at this fair, it shows that you are a strong brand. We have organised a lot of meetings at this exhibition to promote our new items, which has been very successful for us. We are 100 per cent coming back next year because it’s really important for us to build our brand in the China market,” Balázs Gellert, managing director, Naturtex, Hungary, said.

“We attend to find new clients, in particular wholesalers and distributors, mostly from overseas. We can meet our target buyers here, so we consider this fair as a leading event in the Asian home textiles market to do business. This is a strong platform for us in terms of generating sales,” Narayanasa DH, Kishan Intl, India, said.

“Having the range of international suppliers here is absolutely useful, in addition to the full range of quality Chinese companies that are here. The product offering is a lot more substantial here nowadays, and there is such a variety of styles everywhere, so it’s a good sourcing platform. I plan to place orders after the fair,” Jim Terrell, manager – Interiors and Homewares, Australasia, Charles Parsons, New Zealand, said.

“I am impressed by the Digital Printing Micro Factory where I learnt about the advanced technologies and ideas for emerging trends. We have also learnt a lot from the digital printing seminar speakers,” Jia Dongdong, business supervior, Shanghai ANOKY Digital Technology, China, said.

“I have met my expectations as I found a few potential suppliers to work with in the coming months. The effort to promote the Contract Business suppliers in the halls has helped me to find them more easily,” Liu Yuan, chief designer, Shenyuan Space Design, China, said.

The next Intertextile Shanghai Home Textiles is the Spring Edition, which will take place in March 2019. The next Autumn Edition will be held in August 2019. (SV)

Fibre2Fashion News Desk – India

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