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COTERIE New York opens with renewed mission & focus

28 Sep '22
3 min read
Pic: COTERIE New York
Pic: COTERIE New York

Over 820 brands including Muse for All, Ninety Percent, Amur, Hevron, Alessia Zamattio, and Silk Laundry showcased their latest designs, at the recently concluded COTERIE New York, fashion’s premier event serving women’s contemporary and advanced contemporary markets. The show was open from September 18-20, 2022, at the Javits Center in NYC.

This show is the first in the COTERIE evolution and was focused on three central pillars: sustainability, technology, and community. These themes could be seen throughout the show floor in the various immersive experiences, panel sessions and sustainability presentations, the organiser said in a media release.

COTERIE New York brought thousands of top-tier retailers and premium brands together to display their collections. Buyers from US, Canada, Mexico, Dominican Republic, United Kingdom, Japan, Australia, Peru, and more were also present.

About 39 per cent of the exhibiting brands were international. Visitors and exhibitors from 30 countries including Italy, Brazil, Canada, France, Columbia, Korea, Spain and Portugal attended the event. Sustainable brands like Good Amur, Etica, Grey State, GSTQ, Marine Layer, Mavi, Michael Stars, Movesgood, Outerknown, Place Nationale, Vagabond Shoemakers participated in the event along with international brands like Maltida Head Pieces (Brazil), Apaya (Colombia), Radica Studio (Italy), De Santes by Martin Alvarez (Italy), Sartoria 74 (Italy), The Folklore Connect (Nigeria), Vegan Tiger Information Classification: General (Korea), L’Atelier Cache (Turkey), Maxime Simone (Paris, France) Silk Laundry (Canada), Manoush (France), Maurizio (Mykonos Greece), Paola Bernardi (Brazil), Falguni Shane Peacock (India).

"Being bold requires taking risks. We did just that with the September edition of COTERIE. This show was extremely well received from our buyers, brands, and industry influencers. This Evolution of COTERIE stood out with reimagined floor plans, immersive experiences, and creative concepts. These were intentionally executed to foster more meaningful relationships and dialogues within the community. The physical changes and additions to the COTERIE sparked a new wave of inspiration and energy on show floor. COTERIE will continue to evolve; this is just the beginning. We will further elevate our three key pillars of technology, community, and sustainability,” said Kelly Helfman, president, Informa Markets Fashion.

In line with COTERIE New York's evolved mission and vision, sustainability was at the forefront of the show. This season COTERIE partnered with Arcadia Earth and AMERI_ICAN to shine a light on the current reality of the impact humans are having on the environment and call into question how far our industry will go to protect it. Part immersive metaverse experience and part educational moment, this space was designed to inspire all of us to work together towards a more sustainable future.

COTERIE New York welcomed cutting edge technology to the ever-modernising fashion industry, presented in partnership with DRESSX. The future-gazing aspect of COTERIE explored technological advancements and new forms of craft that are shaping fashion. This season the show bridged IRL and digital fashion through an interactive AR (Augmented Reality). Attendees discovered the possibilities of digital fashion and ‘try on’ a custom digital piece: a COTERIE New York digital tee.

The COTERIE Community Hub was the cornerstone of the event in which the COTERIE evolution was shared through intentional design. The COTERIE Community Hub served as a meeting spot, discussion area, and learning space for brands, retailers, and partners. The hub featured a variety of amenities including a lounge area, complimentary water bottles, espresso hours, cocktail hours and show bags, the release added.

Fibre2Fashion News Desk (RR)

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