Fashion N Kids Conclave focuses on kidswear segment

The conclave conceptualised and cumulated by Suvin Advisors began with a welcome note by Pankaj Shende, project head of CBME followed by a key note address on 'overview of kids wear & specialised textiles for babies & kids' by Avinash Mayekar, managing director & CEO, Suvin Advisors.

It then addressed the various segments in kidswear value chain starting with Ritesh Khandelwal, vice president global business development, Birla Cellulose presentation on 'role of viscose in kids wear' providing great insights about the specialised characteristics of viscose and how Birla cellulose viscose fibre 'Liva' is preferred by moms for its gentle feel and comfort. He also announced that Aditya Birla group will soon be venturing into kidswear sector and launching their kidswear brand.

Sundarmurthy Krishnan, national head, Intertek provided an informative talk on 'quality control issues in kidswear' and how care needs to be adopted while selecting accessories for kids and babies apparels. He also highlighted the various dos and don'ts that need to be taken care of while using garment accessories such as zippers and fasteners.

Kamal Johari, managing director, Nobel Hygiene, enlightened the delegates on 'innovation in diaper technology' presenting evolution of diapers and highlighted various difficulties faced by Indian manufacturers for producing good quality and cost effective product. Nitin Mathur, product manager, IIGM, presented on 'innovation in garmenting techniques' showcasing latest stitching machineries and advanced technologies available to avoid sharpened accessories and fasteners from causing injuries to the kids.

The conclave was then addressed by Manjiri Paranjape, senior general manager, Rossari Biotech on 'role of dyes & chemicals in kidswear'. She explained how chemicals can be used to provide specialised properties like fragrance, anti-odour, antimicrobial, mosquito repellent etc in kidswear and various alternatives to hazardous chemicals.

Panel discussion on 'environmental evolution of fashion on kidswear' moderated by Avinash Mayekar was also held. Its panellists were Ullhas Nimkar, managing director, Nimkartek Technical Services; Vikas Sharan, vice president, ATE Enterprises Pvt Ltd; Manish Daga, managing director, Cotton Guru; Kamal Johari, Nobel Hygiene; and Sundarmurthy Krishnan. The Panel discussed on the future growth prospect in kidswear industry and provided expert opinion on international norms, future of cotton based products, treatments to be adopted to reduce impact of effluents caused by dyes and chemicals and many other issues. (KD)

Fibre2Fashion News Desk – India