Fashion show Coterie confirms New York-based event in September

25 May '21

3 min read

Pic: Coterie Fashion Events

Informa Markets Fashion, host to premier fashion trade events including, Magic, Coterie, Project, and Sourcing At Magic, has confirmed the return of its flagship New York-based event, Coterie New York. The premiere global fashion event will feature newly refocused merchandising strategies from September 19-21, 2021, at the Jacob Javits Center, in New York.

With a planned full-scale return for the Coterie community, the event will present strengthened, product forward shopping and showcasing opportunities, enhanced white glove retail concierge services as well as a robust line-up of educational programming and networking opportunities, Informa Markets Fashion said in a media statement.

Featuring newly refocused merchandising strategies in its exciting return to the show floor on September 19-21, 2021, at the Jacob Javits Center, Coterie New York will highlight a more product-forward experience for the elevated women’s contemporary market. Collectively located upstairs on Level 3, apparel will be cohesively showcased with footwear and accessories. This complete look approach in featuring multiple product categories alongside each other will provide retailers with a more streamlined shopping experience to discover a larger array of products, from premium to affordable luxury price points, while giving brands opportunity to meet more retailers and better target the right buyers for their brand, according to Informa Markets Fashion.

Retailers can also find an updated assortment of cohesively merchandised apparel categories, such as elevated contemporary collections, vintage, footwear, accessories, and beauty, along with the return of destination, Coterie’s swimwear and resortwear community, and Edit, Coterie’s elevated and advanced international collections. Further facilitating this clarified and intuitive onsite experience, Coterie New York will feature curations, such as minority-owned, and sustainable brands, which will be displayed and woven throughout the show floor to highlight new areas of shopping interest as retailers look to deliver on updated consumer demands and diversify their inventory offerings.

Driving forward the Coterie experience this September, guests can also enjoy top tier educational programming, featuring prominent industry talent and fresh voices, in addition to enhanced white glove services like retail concierge, dynamic, event-exclusive activations, and upscale networking events. Expanding beyond the live event, an accompanying digital showroom platform will also be available before, during, and, after the event which will further extend shopping and connection opportunities for both brands and buyers.

“With this season’s exciting return of one of the most major events of the year for the elevated and advanced contemporary women’s market, our brands and retailers can expect a strengthened, product forward shopping experience designed to increase discovery and connection. We’re reviving and enhancing all the fundamental elements core to Coterie’s 30-year legacy, while also investing in more consultative, high touch services, advanced original content, and upscale experiences to become an invaluable tool and resource that serves the industry in much larger ways than ever before,” Courtney Bradarich, VP of contemporary women’s events at Coterie said.

Fibre2Fashion News Desk (GK)

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