German show Texcare International to focus on hygiene & sustainability

11 May '21

3 min read

Pic: Texcare Messe Frankfurt

Texcare International, the international trade fair for laundry, cleaning, and textiles, is set to focus on hygiene, sustainability with regard to the circular economy, smart solutions using artificial intelligence, and digital customer contacts. The textile care exhibition will be held from November 27 to December 1, 2021, in Frankfurt am Main, Germany.

The range of products to be seen at Texcare International includes machines and equipment, washing and cleaning substances, IT, logistics solutions, workwear and laundry. Hygienic textiles will be highlighted in the expo this year. Textile-care companies have always been specialists for hygienic textile dry cleaning and washing. As a result of the pandemic, this subject has shifted into customers’ focus. Now, textile-care companies can use this knowledge to market their expertise more effectively. Thus, the sector expects growing demand in the field of textile hygiene not only in the health-care sector, but also in the hotel and tourism industry following the fresh start. Accordingly, Texcare International at the end of the year is set to be a vital hub for textile-hygiene innovations, from disinfecting processes for textile dry cleaning, via hygienic washing methods and detergents, as well as new documentary aspects, to anti-viral finishing of textiles during the washing phase, according to a press release by Messe Frankfurt.

The use of textiles in the health-care sector, from surgical gowns, sheets and masks to linen, is an important step forward towards greater sustainability through the circular economic model: reusable products result in less waste. With long-lived, wear-resistant textiles, gentle washing processes and efficient repair services, the textile-service sector is making a significant contribution to the circular economy called for by the EU within the framework of the Green Deal. New at Texcare International is the focus on textile recycling and environmentally friendly packaging. At the companies’ premises, waste-water management, energy efficiency and heat recovery continue to play an important role, Messe Frankfurt said.

Monitoring processes in real time and intelligently networking them can bring about a significant increase in energy efficiency. Digitalisation and automation are already widespread in the textile-care sector. Now, with the aid of artificial intelligence, the aim is to further optimise the flow of goods and data, as well as to improve the customer interface, which enables companies to track their laundry at all times and check the process being used. As a driving force of digitalisation, the pandemic has demonstrated the importance of innovations in smart solutions for remaining fit for the future. Thus, the machine and plant manufacturers expect Texcare International to generate additional investment in their products. However, digitalisation is not only changing the processes themselves. It is also reworking the customer dialogue and creating new learning and training opportunities.

In itself, textile care is a future-proof business model: textiles must always be cleaned or laundered. Nevertheless, the sector has been badly hit by the collapse of business in not only in the hotel and tourism sector but also in the private-customer segment. How can companies ensure they are future-oriented and what lessons are to be learnt from the pandemic? Will the crisis be a driving force for innovation and what will successful business models look like tomorrow? Texcare International and the Texcare Forum provide the setting for a discussion of these subjects, Messe Frankfurt said.

Fibre2Fashion News Desk (GK)

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