ISPO Munich 2017 to attract international sports crowd

03 Feb '17

2 min read

ISPO Munich 2017, the leading international sports tradefair to be held from February 5 to 8, 2017, at Munich, Germany, is set to host around 2,732 exhibitors. For four days, Munich will be a gathering of the international sports business. There has been a significant rise in the number of countries from abroad, making the fair more international than ever.

From the latest winter sports trends and suitable outdoor equipment to the latest fitness and sports fashion trends and technical textiles, the tradefair will showcase everything that will be in the stores.

Besides Germany, the countries with the largest numbers of exhibitors are China, Italy, Taiwan, Great Britain, and the United States. This year’s new exhibitors include Samsung, Casio, and Triumph. The Outdoor sector has seen strong growth with 40 new exhibitors. Among other things, they include international brands such as Scrubba, a former BRANDNEW finalist (2015) from Australia, and Sealand Gear from South Africa.

For the first time after 16 years, Adidas will be part of this network again. Together with Adidas, ISPO is organising a symposium on “Digitalisation as a growth impetus in industry and commerce”. The symposium will then be followed by a product event.

Health and fitness sports disciplines such as yoga and pilates are more popular than ever, making them a huge future market. ISPO Munich will give exhibitors a chance to present their latest developments in a special “Mobile Health & Fitness” area in hall B5.

ISPO Munich is partnering with Bogner and the Fraunhofer Institute for Integrated Circuits to examine the topic of virtual reality in the retail trade. With a virtual reality headset, visitors can stand on a 500-meter-high tower of ice in the middle of a winter wonderland with an eagle circling above them in the middle of a snowstorm.

Ski legend Hermann Maier will be honoured as the “Sports Personality of the Year” at the event.

For the first time ever, ISPO will be a stronger platform for the topic of women in sports. As part of the ISPO Academy, panel discussions about women as a target group in the sports industry are planned. Women visitors can take advantage of the Women’s Business Lounge in hall B1. A guided tour of the fair for women, which is being organised in conjunction with Messe München’s “Women Connect” initiative, is also planned. (GK)

Fibre2Fashion News Desk – India

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