Neonyt all set for launch on January 15 in Berlin

19 Oct '18

3 min read

Courtesy: Neonyt Messefrankfurt

A new business platform Neonyt, the global hub for fashion, sustainability and innovation, is all set for launch on January 15 in Berlin. Incorporated into Berlin Fashion Week with an international focus, the three-day fair is being seen as the leading event of its kind. Neonyt combines business, inspiration, knowledge, fun and community in a neo-new way.

The show is taking over from trade fair duo Ethical Fashion Show Berlin and Greenshowroom, and has been created by Messe Frankfurt. With its hub concept, Neonyt combines the most important elements of the fashion industry – business, inspiration, knowledge, fun and community – in a neo-new way. The hub is made up of the Neonyt Trade Fair, the conferences Fashionsustain by Messe Frankfurt and #Fashiontech by Premium Group and the design-thinking format Thinkathon, the Neonyt Fashion Show, showcases, the influencer and blogger event Prepeek, networking events and, last but not least, the Neonyt Party.

“Neonyt is a place where professionals can meet and engage in valuable dialogue. We bring products and contents together with people and organisations, so they can each increase their innovative potential. Global hub Neonyt also draws on the know-how of Messe Frankfurt’s international ‘Texpertise Network’ with over 50 trade fairs, around 22,500 exhibitors and more than half a million visitors worldwide,” explains show director Thimo Schwenzfeier.

The hub is taking over from trade fair duo Greenshowroom and Ethical Fashion Show. Under the new joint name Neonyt, the platform is realigning itself to confidently reflect ambitious fashion standards and the desire to create something new. However, the sustainability promise made by Greenshowroom and Ethical Fashion Show Berlin remains unchanged. The self-coined name Neonyt is derived from the Ancient Greek word “neo” (which means new and revolutionary in English) and the Scandinavian word “nytt” (which also means new). “The renewed new” – Neonyt is a synonym for the fundamental transformation process of the fashion and textile industry.

With this new direction, the whole fashion curation aspect is shifting even more into the focus. “With Neonyt, we are boldly pursuing new paths – also with regard to the selection and compilation of brands from a fashion perspective. This applies both to the Neonyt Trade Fair as well as to the Neonyt Fashion Show. Our aim is to showcase the cutting edge of sustainable fashion,” says creative director Magdalena Schaffrin. “We are already the world’s biggest tradeshow for sustainable fashion. From this strong position, we want to become even more progressive and focused in the future. That is a longer-term process, which we are continuously working on,” she says.

From contemporary, casual and urbanwear to denim, streetwear and sportswear down to business outfits – with a good balance of leading brands and newcomers, the Neonyt Trade Show will appeal to an international audience. Divided into the segments Greenshowroom, Moderncasual, Urbanvibe and Craft, in addition to men’s, ladies’ and kidswear, the assortment of products on show also includes outdoorwear, shoes, accessories, jewellery and beauty.

With the Neonyt Trade Fair, the conferences, showcases, events and parties, Neonyt unites a community that defines itself by fashion, a forward-looking approach, an affinity for technology and sustainable awareness, unified by the desire to drive forward a process of change in the fashion industry, and driven by the curiosity to find out more about these topics. (SV)

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