Neonyt hotspot for technical innovations & eco-fashion

“Ten years after Neonyt’s predecessor Greenshowroom was initiated, the industry is on the verge of a breakthrough and change is within reach. Over the years, we have increased the awareness and acceptance of sustainable fashion in Berlin and, with Neonyt, turned it into a topic that is making Berlin Fashion Week stand out worldwide as a pioneering platform for sustainability,” said Olaf Schmidt, vice president of textiles & textile technologies at Messe Frankfurt.

“The momentum is there. If retailers and brands now start pulling together, it will be possible to bring sustainable fashion to the mass market,” explained Dr Daniel Terberger, chairman of the board at Katag AG. Axel Kressmann, owner of fashion store Modehaus Kressmann in Hildesheim, was also impressed by Neonyt and the participating labels: “In terms of the fashion statement they are making, sustainable brands have really evolved a lot. We will be integrating more sustainable collections into our range, some of which we have found here.”

International labels presented their new collections for SS 2020, impressively pointing the way to a sustainable fashion future. “Neonyt is at the forefront of the industry,” said Heiko Wunder, managing partner of Wunderwerk. “Change is happening. We are noticing a keen interest from the retailers. In particular, there were a lot of representatives from the conventional retail sector here, including several really big names, and we were able to attract some new fashion stores as customers.”

Dr Gerd Müller, federal minister of economic cooperation and development, gained an overview of the on-trend labels during a tour of the show. “Neonyt has been leading the way for ten years now – and showing us that fair fashion can be chic too! Anyone who wants to buy socially and ecologically produced fashion will soon be able to look out for the Grüner Knopf. This is our way of making sustainable fashion visible for the consumers,” said Müller.

The next Neonyt is scheduled from 14-16 January 2020. (RR)

Fibre2Fashion News Desk – India