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Neonyt to bring spotlight on resources use by fashion

29 May '19
3 min read
Pic: Messe Frankfurt
Pic: Messe Frankfurt

The biggest tradeshow for sustainable fashion, Neonyt, will discuss severe repercussions of fashion production on the planet and people with spotlight being on the enormous consumption of resources including water, at Kraftwerk Berlin during July 2-4, 2019. There will be a good balance between leading brands and newcomers, both focusing on sustainability.

At the July edition, Neonyt will be showcasing solutions for sustainable fashion production, presenting trailblazing labels with innovative concepts and contemporary collections and letting international forward-thinkers have their say.

The second edition of Neonyt at Kraftwerk Berlin promises a very strong line-up. The number of registrations has already reached the level of the January edition. Leading fair fashion labels have announced their participation such as Bleed, Dedicated, Degree Clothing, Ecoalf, Erdbär, Jan ’n June, Langer Chen, Lanius, Les Racines du Ciel, Lovjoi, Melawear, Mud Jeans, Nat-2, People Tree, Pyua, Recolution, Rhumaa, SKFK and Wunderwerk. They will be joined by promising young fashion labels and first-time exhibitors such as Danya Weevers, Derbe Hamburg, Komana, Vatter and Yuna Miray. As well as ladieswear, menswear and kidswear, the Neonyt Trade Show will also be presenting performance apparel, shoes, accessories, jewellery and beauty.

On July 3 and 4, the Fashionsustain conference will deliberate upon solutions to tackle the challenges facing the fashion industry. In addition to water, questions and recommendations for action regarding the retail sector are also on the agenda.

As a leading global supplier of technology for the fashion industry, Gemini CAD Systems will be presented during Fashionsustain. Gemini’s activities include research, development and implementation of software, hardware and workflow solutions with a focus on CAD and CAM applied in the cutting room. Gemini develops intelligent technologies that increase efficiency and save resources. Gemini applications are used by companies around the world and lead to a reduction in water and energy consumption, as well as preserving raw materials and reducing environmental pollution. Gemini was also strongly represented at Texprocess, the leading international fair for the processing of textiles00. “Networking with the textile and fashion industry plays a very important role for us, which is why we will be presenting a micro-factory with various partners at the world’s biggest trade fair for sustainable fashion, Neonyt, during Berlin Fashion Week this July,” says Luca Traian, CEO of Gemini.

As part of Fashionsustain, Neonyt will also present technology providers and globally operating innovation drivers. More the physical processes of the supply chain are digitally optimised, the more sustainable they will become. Companies that can keep an eye on their production digitally are in a position to make manufacturing processes more efficient and environmentally friendly. And sending samples, mood boards, semi-finished products or textile pre- and final products in digital rather than analogue form saves on fuel and generates less CO2 and nitrogen oxide. Customers “tailoring” their products themselves via apps, saves materials and reduces waste and dead stock.

Worldwide, the sale of clothing has doubled in the last 15 years from 50 to 100 billion garments. The huge production volume of fast fashion is linked to the industry’s enormous water consumption: it takes up to 2,700 litres to produce one single T-shirt. The annual water volume consumed by the fashion industry is nearly enough to fill a total of 32 million Olympic-sized swimming pools, making it one of the most water-intensive industrial sectors. (SV)

Fibre2Fashion News Desk – India

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