Neonyt to focus on retail, water

21 Apr '19

3 min read

Pic: Neonyt. Messefrankfurt

An extensive line-up of events and talks will mark the Neonyt, to be organised during July 2-4 at Kraftwerk Berlin. The event with a special focus on the topic of retail will provide ample networking opportunities for international professionals of the fashion industry. Premiered under the new name Neonyt, the fashion event is held during Berlin Fashion Week.

This will be the second edition of the fashion event. This summer marks the tenth anniversary of the founding of Neonyt’s predecessor event. In July 2009, Magdalena Schaffrin and Jana Keller established the Greenshowroom as a platform for sustainable fashion during Berlin Fashion Week, which gradually evolved into today’s Neonyt.

“We are celebrating one decade of having our finger on the pulse of the latest sustainable fashions. Together with long-standing partners, progressive labels and forward-thinkers from the fashion industry, we have succeeded in establishing a unique, global hub. Season after season, it provides valuable inspiration for the industry and retailers in the context of sustainability and innovation,” says Olaf Schmidt, vice president of Textiles and Textile Technologies at Messe Frankfurt.

Taking centre stage at the July edition is the topic of retail and in addition to concept stores, boutiques and online retail, there will be a particular focus on conventional fashion retail. There will be presentations, discussions, networking events and a showcase. The spotlight will be on topics that are directly relevant to the retail trade, such as the communication of sustainability aspects, margins, assortments, collections and POS solutions.

Neonyt will also focus on the topic of water, looking into issues like how can the fashion industry minimise its impact on water consumption, and how can production processes be changed in order to preserve vital resources. The global hub will search for answers to these questions and highlight progressive approaches.

For the summer edition of Neonyt, Kraftwerk Berlin will be opening its doors one hour earlier than usual. The organisers are hoping this move will appeal in particular to the target group of visitors from the retail trade as it will provide them with more time in the mornings for ordering, discovering new labels and taking part in the line-up of side events.

At Neonyt, the innate themes of fashion merge with sustainability, digital worlds and innovation. Messe Frankfurt is therefore creating a hub that responds to the changes in the industry and invites experts to do business and exchange ideas and opinions. The Neonyt hub is made up of the trade show, showcases, the Fashionsustain conference, the Thinkathon workshop, the Fashionimpact forum, the Knowledge Lounge, influencer and story format Prepeek, and various networking events. (SV)

Fibre2Fashion News Desk – India

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