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Panorama Berlin 2019 records 20 per cent rise in visitors
18 Jan '19
2 min read
Courtesy: Panorama Berlin
Panorama Berlin, which was held from January 15- 17, 2019, started with an extraordinary rush of visitors. Compared to the season in the previous year, January 2018, a visitor record was achieved after just a few hours, with an increase of 20 per cent. It is the international trade exhibition for fashion accessories, fabrics, and textiles industry.
“We are overwhelmed by the success of the fair. As a driver of innovation, we have increasingly focused on brands with a strong message and, through top-class lectures and events, have offered a transfer of knowledge and inspiration that will provide retailers with solutions for the future. The message has arrived on the market, we see that in the excellent visitor feedback,” Jörg Wichmann, CEO of Messe Berlin Panorama Mode said in a press release.
“This is our first time at Panorama Berlin. We had a lot of meetings with existing and new customers, it was a pretty successful start,” Luer Holler, head of sales, Clarks said.
Under the motto Panorama Expedition, twelve top-class speakers inspired and informed on the first day of the trade fair, and with their presentations, they achieved crowded lectures for the Lecture and Retail Solution Lab Stages in hall 5. The focus was on the big topics of digitisation and the emotionalisation of POS to the POX.
Roman Pollozek, managing director of Pollozek Mode & Lifestyle, Pfarrkirchen, explained giving examples, how, as a fashion and lifestyle provider, you have to constantly reinvent yourself.
The fashion house Marc Ramelow is one of the industry’s digital visionaries. Head of marketing and digital operations, Clara Becker showed with which innovative digital projects the fashion specialist works. The podium discussion on the subject of ‘product / emotion’ also provided a well-filled hall in which hardly any space remained vacant. Miriam Wohlfahrt, founder and managing director RatePay, Berlin, explained how to increase sales with the most popular payment methods. (GK)
“We are overwhelmed by the success of the fair. As a driver of innovation, we have increasingly focused on brands with a strong message and, through top-class lectures and events, have offered a transfer of knowledge and inspiration that will provide retailers with solutions for the future. The message has arrived on the market, we see that in the excellent visitor feedback,” Jörg Wichmann, CEO of Messe Berlin Panorama Mode said in a press release.
“This is our first time at Panorama Berlin. We had a lot of meetings with existing and new customers, it was a pretty successful start,” Luer Holler, head of sales, Clarks said.
Under the motto Panorama Expedition, twelve top-class speakers inspired and informed on the first day of the trade fair, and with their presentations, they achieved crowded lectures for the Lecture and Retail Solution Lab Stages in hall 5. The focus was on the big topics of digitisation and the emotionalisation of POS to the POX.
Roman Pollozek, managing director of Pollozek Mode & Lifestyle, Pfarrkirchen, explained giving examples, how, as a fashion and lifestyle provider, you have to constantly reinvent yourself.
The fashion house Marc Ramelow is one of the industry’s digital visionaries. Head of marketing and digital operations, Clara Becker showed with which innovative digital projects the fashion specialist works. The podium discussion on the subject of ‘product / emotion’ also provided a well-filled hall in which hardly any space remained vacant. Miriam Wohlfahrt, founder and managing director RatePay, Berlin, explained how to increase sales with the most popular payment methods. (GK)
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