US' Magic New York sees 38% YoY increase in attendance from Sept 2021

While 80 per cent of the exhibitors were from the US, 20 per cent belonged to the international market, according to a press release by the organiser of Magic New York. Over 20 countries were represented including Italy, Turkey, Canada, Brazil, and more. Among the trendy brands at the exhibition were Mod Ref, All:Row, The Greii, Pretty Garbage, Endless Blue, Zinzane, Idem Ditto, Things Between, Lush, Wishlist, By Together, THML, Just Black Denim, Skies are Blue, TCEC, DO + BE, and Blu Pepper.

Young contemporary brands such as Sage the Label, Lucy Paris, Elan, Daze Denim, Sundown by Splendid, Amy Lynn, Sub_Urban Riot, Marlu, Recycled Karma, Never Fully Dressed, RD Style, SMF, Girl Dangerous, and Hidden Jeans were available for attendees.

Moreover, modern sportswear brands Democracy, Noir Noir, Mary Mercedes Swim, Tribal, Gyal Bashy, Kensie, MAT Fashion, Beach to Bistro, Izabella, Chapati Designs, Takei, Dolma, Aryeh, Clara Sunwoo, Leota, and Petit Pois also displayed their clothes assortment.

Among the brands that participated at Magic New York, 20 per cent of them were owned by women, 16 per cent were sustainable brands, and 10 per cent offered extended sizing.

The tradeshow also involved retailers Anthropologie, ASOS, BHLDN, Bloomindale’s, EVEREVE, Fashion Nova, Free People, Lulus, Macys, Urban Outfitters, and URBN/Nuuly, added the release.

“At Magic New York, we saw a 38 per cent increase year over year in our attendance. This is a true reflection of how live events are back and key to our industry’s success. Magic’s brands were filled with bold colours, vibrant patterns, and trending textures,” said president of Informa Markets Fashion Kelly Helfman.

Styles and trends seen at Magic New York were matching sets; techno colours; prints and florals; 90s nostalgia and platform shoes; pink and lime green combinations; urban cowboy — including cowboy boots; feathers; Cinderella slippers and novelty heels; rubber sandals; handmade crocheted bags; tiny, strapped tops; digital lavender; Barbie core bright pink; maxi dresses and jumpsuits; and outfits with ribbed construction. Some yesteryear styles also made a comeback with flair — oversized shoulders and puffy sleeves, antique jewellery and vintage inspired pieces, cocktail rings, and pearls.

The event was held at Javits Center, New York City from September 18-20, 2022.

Fibre2Fashion News Desk (NB)