View Premium Selection closes with high visitor frequency

22 Jul '19

2 min read

Pic: View Premium Selection

After 2 intense days, the View Premium Selection trade fair closed with a high visitor frequency of brands from German-speaking and neighbouring countries. A collection of around 400 international preview programmes ranged from women’s and menswear to denim and sportswear, Additionals and a newly selected ReSource Area for innovative and sustainable fabrics.

The unique atmosphere of the View offered space and time for intensive exchange and solution-oriented discussions, for exclusive product and design developments, according to a press release by Munich Fabric Start.

The high and sustained visitor frequency by numerous designers, buyers, product managers and decision-makers from internationally active brands showed how important these parameters are in a time of upheaval and new challenges within the entire textile and fashion market.

“I'm very surprised how many finished collections are already shown here. The quality of the offer is great. I’ve already had a lot of intensive discussions and was able to use the View as a kick-off for the new season,” said Johnny Talbot of Talbot Runhof.

“We are positively surprised by the offer and ambience of this fair. We have already seen great collections and have found something. Currently we are still in the middle of selling the summer collection. Nevertheless, we find this event a very charming staged event, to start this season into the new season,” said designer Hannes Roether.

Fashion will be defined more than ever by innovations, exclusivity and individuality. At the same time, sustainability in all its complexity is one of the most important and intensively discussed topics to which highly sophisticated answers have been presented on the supplier side.

The strategic orientation of View as an early format for new developments, initial colour and material trends and a high-quality product portfolio has once again been confirmed.

“Given the industry’s momentum, many manufacturers have become the new standard for bringing the market to 80 per cent of the collection. Many of our customers use the textile shows in September to complete their collection. We will readjust in the remaining weeks until the main fair, complete individual articles and still work on some textures. But the actual collection concept is already part of the View,” said Mathias Menger of Yu¨nsa. (PC)

Fibre2Fashion News Desk – India

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