Itema opens new training centre in Lahore, Pakistan

17 Oct '17

3 min read

Courtesy: Itema

Itema, a leading provider of advanced weaving solutions, including best-in-class weaving machines, spare parts, and integrated services, has opened its brand-new, state-of-the-art training centre, ItemaCampus, in Lahore, Pakistan, on October 4, 2017. The company is the only producer of top three weft insertion technologies, rapier, air jet, and projectile.

During the grand opening ceremony at which over 100 representatives of the elite of the Pakistan textile industry attended, along with high-level dignitaries, Itema in close collaboration with Noon International, the sole and exclusive sales and after-sales agent for Itema’s advanced weaving machinery in Pakistan, unveiled the ItemaCampus, along with the innovative airjet and rapier technology installed on the premises for the benefit of the growing base of customers, as well as students and interested stakeholders.

In the presence of various chief guests, the Itema Group HQ delegates, including the group sales and marketing director, Christian Straubhaar, Franco Brambilla, the head of sales responsible for Pakistan, together with the team of Itema and Noon sales, after-sales and marketing personnel presented the latest market trends, the innovative and unique features of Itema technology, as well as the actual looms which were the real stars of the opening ceremony, sparking great curiosity among mill owners and management in attendance.

Christian Straubhaar, group sales and marketing director of Itema Group said, “We are celebrating a new milestone for our company in Pakistan, one of the most strategically important markets for Itema and a country with a strong potential for continued growth. The concept of the campus is to bring Itema to Pakistan because we believe that a physical presence in a country is essential in order to create a dynamic and positive environment for business. We want to bring Itema closer to our customers and the ItemaCampus training centre is our strong commitment to the Pakistani textile industry, which we are ready to serve with our best-in-class, innovative weaving machinery to enable Pakistani Mills to produce highest quality fabrics and achieve maximum success on the worldwide market.”

Hands-on training for the latest Itema Rapier R9500 and Airjet A9500 series looms, as well as the projectile P7300HP V8 and the R9500terry looms currently takes place at various Itema locations around the world, including the original ItemaCampus at the corporate headquarters in Colzate, Italy, as well as in a number of training centres globally.

With the opening of the first ItemaCampus in Lahore, Pakistan, select training courses will now be offered locally, based on customer interest. Last, but not least, in addition to training at the above locations, Itema offers professional training courses for operators and maintenance personnel directly at customer mills for maximum convenience and efficiency. (GK)

Fibre2Fashion News Desk – India

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