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'China a strategic outlet for Italian textiles'
Oct '17
Courtesy: Milano Unica
Courtesy: Milano Unica
With the unprecedented increase in the number of visitors at the 12th edition of Milano Unica Shanghai, China can be considered as a strategic outlet for Italian textiles, said Ercole Poala, president of Milano Unica. The exhibitors' satisfaction at the fair showcased Milano Unica as the strategic supporter of high end Italian mills in the Chinese market.

"This market is constantly changing, and changes in numbers are always to be expected. The decrease in visiting clients was very slight if compared to the exceptional outcome of October 2016. This confirms China as a strategic outlet for Italian textiles: Milano Unica Shanghai is, by all means, the fair that controls one of the few markets that provide, each edition, new potential clients truly interested in Made in Italy productions," said Poala.

"The global market is increasingly focusing on few big clients while our pipeline, rich and yet fragmented among small-medium sized mills, need new energies. China, together with Hong Kong, is the first outlet in the world for Italian textile export and represents the best opportunity that Milano Unica offers abroad. However, few Italian mills were daring enough to grasp this exceptional opportunity so far," added Poala.

"Milano Unica and Italian Trade Commission renew the invitation to participate in the March 2018 appointment. Over time, this difficult yet constantly growing outlet becomes more approachable with all its opportunities," said Massimiliano Tremiterra, director of ICE Shanghai.

Conceived, organised and driven by entrepreneurs, Milano Unica offers international visibility to the world of textiles in a highly qualified context, in line with the quality of its products. The three-day Milano Unica Shanghai concluded recently. (RR)

Fibre2Fashion News Desk – India

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