Interviews
The report noted that while the festive sale season kicked off with a bang for Indian ecommerce players, the volume is lower compared to that in China and the US.
In China, Alibaba during its 'Singles Day' on November 11, 2014 sold goods worth $9 billion, while in the US, during Cyber Monday (Monday after Thanksgiving) and Black Friday, sales of around $3 billion each were recorded in 2014. Comparatively, the quarterly expectations for India's holiday sales are closer to $4 billion. (SH)
Fibre2Fashion News Desk – India