'Quiet Wave' the signature colour of Shenzhen event: CHIC

China International Fashion Fair (CHIC) Shanghai, Asia’s leading fashion and lifestyle fair, has announced that Quiet Wave was the signature colour of the CHIC kick-off event in Shenzhen. The delicate green, one of the five key colours for S/S21 by WGSN and Coloro, stands for naturalness and freshness, but also for new beginnings and optimism. 

 

China International Fashion Fair (CHIC) Shanghai, Asia's leading fashion and lifestyle fair, has announced that Quiet Wave was the signature colour of the CHIC kick-off event in Shenzhen. The delicate green, one of the five key colours for S/S21 by WGSN and Coloro, stands for naturalness and freshness, but also for new beginnings and optimism.#

This mood was clearly noticeable at the CHIC Shenzhen that just ended. A total of 42,374 visitors took the opportunity to see the collections of the more than 2,000 companies at the “Greater Bay Area International Textile and Apparel Expo”, which took place from July 15-17, 2020 in Asia's most modern exhibition centre, Shenzhen World Exhibition & Convention Center. 

 

China International Fashion Fair (CHIC) Shanghai, Asia's leading fashion and lifestyle fair, has announced that Quiet Wave was the signature colour of the CHIC kick-off event in Shenzhen. The delicate green, one of the five key colours for S/S21 by WGSN and Coloro, stands for naturalness and freshness, but also for new beginnings and optimism.#

Greater Bay Area International Textile and Apparel Expo took place on over 80,000 square meters of exhibition space for CHIC Shenzhen, Intertextile, Yarn Expo and PH Value. A total of more than 2,000 exhibitors presented the entire supply chain and comprehensively showed the most modern innovations in the textile and fashion industry. 

 

China International Fashion Fair (CHIC) Shanghai, Asia's leading fashion and lifestyle fair, has announced that Quiet Wave was the signature colour of the CHIC kick-off event in Shenzhen. The delicate green, one of the five key colours for S/S21 by WGSN and Coloro, stands for naturalness and freshness, but also for new beginnings and optimism.#

Economic activity in China is normalising again, China's foreign trade grew by 1.5 per cent in June, experts believe growth of more than three per cent is possible in the second quarter of the year. Consumer demand is increasing, industrial production and the service sector are gaining momentum again. 

 

China International Fashion Fair (CHIC) Shanghai, Asia's leading fashion and lifestyle fair, has announced that Quiet Wave was the signature colour of the CHIC kick-off event in Shenzhen. The delicate green, one of the five key colours for S/S21 by WGSN and Coloro, stands for naturalness and freshness, but also for new beginnings and optimism.#

"CHIC Shenzhen exceeded our expectations, especially under the difficult conditions for the preparation and implementation of the fair. We are very happy that we were able to welcome twice as many visitors as expected at CHIC. Our buyers even came from Switzerland, USA, Germany, Italy, UK and Russia. Sending their representatives who are already located in China they managed to keep up their business despite current travel restrictions. The market participants unanimously confirmed how extremely important the meeting on this platform was for the resumption of their business. The need for personal meetings is great, the match making events were used intensively and the workshops and summits were heavily frequented. The market development is positive, consumer demand is increasing, things are going up again. We are confident about the upcoming CHIC events and the market development." Chen Dapeng, president of CHIC and China National Garment Association, said in a press release. 

 

China International Fashion Fair (CHIC) Shanghai, Asia's leading fashion and lifestyle fair, has announced that Quiet Wave was the signature colour of the CHIC kick-off event in Shenzhen. The delicate green, one of the five key colours for S/S21 by WGSN and Coloro, stands for naturalness and freshness, but also for new beginnings and optimism.#

The collections at CHIC Shenzhen were presented in 13 trade fair segments, including Urban View (menswear), Denim World, New Look (womenswear), Heritage (leather & fur), CHIC Tailoring (bespoke), Impulses (designer collections), Bags & Shoes, Secret Stars (accessories), Yound Blood (young streetwear labels), CHIC Kidz, Future Link (new technologies), etc. 

 

China International Fashion Fair (CHIC) Shanghai, Asia's leading fashion and lifestyle fair, has announced that Quiet Wave was the signature colour of the CHIC kick-off event in Shenzhen. The delicate green, one of the five key colours for S/S21 by WGSN and Coloro, stands for naturalness and freshness, but also for new beginnings and optimism.#

For trade and industry, CHIC Shenzhen was one of the first opportunities in China for a face-to-face meeting on a common platform after the lockdown earlier this year. All trade channels were represented at the fair, from large shopping mall and department store groups such as Wanda Plaza from Beijing with nationwide more than 300 points of sale (additional 45 new plazas will be opened in 2020), Liqun from Qingdao (Shandong province), R&F Global Merchandise City from Guangzhou (Guangdong province) with more than 100 sales points, and multibrand boutiques such as Sanfu, Westlink, the Fashion Door, or 1 Wor to all relevant online platforms such as JD.com, amazon.cn, Wangyi.com, youzan.com, Ali Express etc. 

 

China International Fashion Fair (CHIC) Shanghai, Asia's leading fashion and lifestyle fair, has announced that Quiet Wave was the signature colour of the CHIC kick-off event in Shenzhen. The delicate green, one of the five key colours for S/S21 by WGSN and Coloro, stands for naturalness and freshness, but also for new beginnings and optimism.#

"We are very happy that CHIC Shenzhen is taking place, here we have the opportunity to get a condensed overview of the offer and to network directly with our customers and exchange information. The personal level plays an important role in our business and we also need to have the products physically in front of us in order to make the right decisions for our target group. We will also go to CHIC in Shanghai at the end of September, where we will have an even bigger offer.g Huang Zhaohui, general manager, World Link (Tianjin) Trade Co Ltd, said.

 

China International Fashion Fair (CHIC) Shanghai, Asia's leading fashion and lifestyle fair, has announced that Quiet Wave was the signature colour of the CHIC kick-off event in Shenzhen. The delicate green, one of the five key colours for S/S21 by WGSN and Coloro, stands for naturalness and freshness, but also for new beginnings and optimism.#

Networking opportunities with key accounts from the Greater Bay Area were offered by the numerous match making events, which were very well received by exhibitors and visitors alike. On the first and second day of the fair, this indispensable sales tool was offered to the fashion brands and used by more than 240 exhibitors to network with new customers. More than 23 meetings took place at the fair. Participants such as Exceptional, Gelisi, Eachway, MO & CO, Wanda Plaza, the boutique of Enjoy, etc who wanted to refresh and complement their portfolio with new styles and products, took part.

 

China International Fashion Fair (CHIC) Shanghai, Asia's leading fashion and lifestyle fair, has announced that Quiet Wave was the signature colour of the CHIC kick-off event in Shenzhen. The delicate green, one of the five key colours for S/S21 by WGSN and Coloro, stands for naturalness and freshness, but also for new beginnings and optimism.#

The CHIC online applet enabled visitors who were unable to travel to the fair due to travel restrictions to network online with the exhibitors and view their collections. This tool was used intensively, more than 180,000 clicks and over 14,000 contact requests were recorded.