"The consumers in China develop rapidly, `consumer upgrade´ is the keyword, the Chinese market is consumer oriented, in demand is an individual young style. The offer has to adapt to the needs of this target group, the industry has to become even more innovative and face the technological challenges," Chen Dapeng, president of Chicand executive vice president of China National Garment Association.
The international exhibitors in the Fashion Journey area of the exhibition came from Brazil, Denmark, Germany, France, China Hong Kong, India, Italy - with 40 exhibitors again the biggest European participation - , Japan, Korea, Peru, Poland, Sweden, Spain, China Taiwan, UK. They expressed their satisfaction with their participations and recognize the potential of the Chinese market. The Polish Investment and Trade Agency participated for the first time in Chic with its national export program 'go-to-brand'. Polish kidswear designer brands participated in the programme and exhibited at Chic.
Chic Shanghai is designed as a global platform for the fashion industry and fashion trade and integrates all resources that are relevant to a successful development of the fashion business in China. Showing at the leather and fur area Heritage, the International Fur Federation (IFF) presented itself for the first time with international producers such as the auction houses NAFA and SAGA. Turkey was again represented under the roof of IDMIB / ITKIB by ten companies. Young brands in the Chic Young Blood area like Monkey King with manga style shirts or JPE, a trendy street style brand with a traditional Chinese dragon being its mascot, made more than 300 contacts, Chic press release said.
"We visit Chic Shanghai every time, for us it´s a very important platform for trend information and also to find European brands that we can introduce to the Chinese market," said Wen Liu, CEO Jesery from Wuhan, representative of Canadian designer brand JAC.
"Our company is a family business that is now lead by the 3rd generation. We have participated in Chic very many times, already for 5-6 years. In March we show our winter collection. Orders are usually placed in Paris or our Beijing showroom that we opened last year. But this time at Chic, we received orders in high amounts, too. Parallel we look at Chic out for new clients and we sure met some very interesting new customers so that the fair was good for us. Our new collection was very well received by the visitors," Maxime Zheng, chief representative of Maison Lener,
"Spending on kidswear is high in China, we see great potential for our kidswear brand in this market here. We already have interested parties from China, which we won at the Paris fairs and that sell our collection in multi brand stores in Shanghai. Here, at Chic we hope to find new customers and to expand our distribution in China," Kukukid, Poland, Maja Kubit-Orzegowska, owner.
The autumn edition of Chic is scheduled to be held from September 27-29, 2018. (RR)
Fibre2Fashion News Desk – India
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