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AATCC to host 2018 Concept 2 Consumer Student competition
16
Aug '17
Courtesy: AATCC
Courtesy: AATCC
AATCC, the Association of Textile, Apparel & Materials Professionals, a leading not-for-profit association serving textile professionals, is set to host the 2018 Concept 2 Consumer Student Merchandising Competition. Students are invited to showcase their merchandising and marketing talents to win cash and recognition by participating in the competition.

Students will showcase their skills in business, marketing, and merchandising by conducting a business model, determining a marketing strategy, and developing merchandising tools and products for an integrated new apparel line focused on and inspired by a specific outdoor or indoor athletic activity (cycling, running, group fitness, hiking, etc.).

The new line must transition from activity to everyday wear; and incorporate a use case and supply chain of a realistic technology (e-textiles, chemical technologies, materials technologies, etc.).

The first place winner earns US$1000 from AATCC and US$350 from Cotton Incorporated, the second place earns US$750 from AATCC and US$100 from Cotton Incorporated, and the third place earns US$250 from AATCC, US$50 from Cotton Incorporated. In addition to the prizes, there is an optional award sponsored by Cotton Incorporated which earns US$500 for entries that choose to incorporate 75 per cent or more of cotton in their apparel line.

Entries are due April 24, 2018. Competition guidelines are available on the AATCC website. Winners will be announced by May 31, 2018. (GK)

Fibre2Fashion News Desk – India


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