Home / Knowledge / News / Textiles / Adidas & Parley launch running shoe from ocean plastic
Adidas & Parley launch running shoe from ocean plastic
10
Jun '16
Courtesy- Adidas
Courtesy- Adidas
Adidas and Parley for the Oceans have announced the release of a limited number of the iconic running shoe on the occasion of World Oceans Day made from Parley Ocean Plastic, which is collected in coastal areas in the Maldives.

The shoe has been created with Adidas’ most innovative production method: Adidas Tailored Fibre Technology, a revolutionary manufacturing technique that enables unique footwear designs to be tailored to the individual needs of any athlete.

“This is an inspiring partnership between Adidas and Parley.  What Adidas and Parley is doing, by turning waste into a running shoe, shows that even waste that is harming the planet can be used to create something special,” said Zinedine Zidane.

With the goal of developing and supporting new technologies to up-cycle ocean plastic debris, over the last year Adidas and Parley for the Oceans have worked on turning ocean plastic into technical yarn fibres that can be used for performance products. This shoe is the first in a series of products that Adidas is now able to produce using Parley Ocean Plastic.

“So much work has happened behind the scenes since we launched our partnership with Adidas. We are creating new standards, new materials and technologies that are so different to those the sporting goods industry is used to,” said Cyrill Gutsch, founder of Parley for the Oceans. 

“It is an ongoing challenge, but we achieved the first step. Now we can replace new plastic with recycled marine plastic debris: Parley Ocean Plastic. We can create footwear and apparel products with it and we are ready to scale it up,” Gutsch added. (NA)

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 20th Jan 2017

TEA expects budget to upscale textile skill industry

The Tiruppur Exporters’ Association (TEA) has requested the Central...

Textiles | On 20th Jan 2017

Bangladesh could earn $60 billion in exports by 2021

Bangladesh is expected to earn over $60 billion in exports by the...

Courtesy: PIB

Textiles | On 20th Jan 2017

Govt to help Tangaliya weavers purchase looms: Irani

Government of India will facilitate Tangaliya weavers in purchase of...

Interviews View All

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search