Home / Knowledge / News / Textiles / Adidas unveils 3D-printed performance footwear
Adidas unveils 3D-printed performance footwear
13
Oct '15
Athletic footwear and apparel major Adidas has unveiled the future of performance footwear with Futurecraft 3D, a unique 3D-printed running shoe midsole which can be tailored to the cushioning needs of an individual's foot, it said in a press release.

The 3D concept is part of the 'Futurecraft series', a forward-looking initiative that places open source collaboration and craftsmanship at the heart of design to drive innovation across all elements of production.

In its 3D concept, which provides the ultimate personalised experience for all athletes, Adidas created a unique combination of material and process. The production breakthrough will take the running shoe standard to the next level, offering unprecedented individualised support and cushioning for every foot, to enable athletes to perform at their best.

Imagine walking into an Adidas store, running briefly on a treadmill and instantly getting a 3D-printed running shoe – this is the ambition of the Adidas 3D-printed midsole. Creating a flexible, fully breathable carbon copy of the athlete's own footprint, matching exact contours and pressure points, it will set the athlete up for the best running experience. Linked with existing data sourcing and footscan technologies, it opens unique opportunities for immediate in-store fittings, the release said.

“Futurecraft 3D is a prototype and a statement of intent. We have used a one-of-its-kind combination of process and material in an entirely new way. Our 3D-printed midsole not only allows us to make a great running shoe, but also to use performance data to drive truly bespoke experiences, meeting the needs of any athlete,” said Eric Liedtke, Executive Board Member of Adidas AG. (SH)

Fibre2Fashion News Desk – India

Must ReadView All

Textiles | On 25th Mar 2017

GST to positively impact retail value chain: CBRE

The implementation of the Goods and Services Tax (GST) bill in India...

Textiles | On 25th Mar 2017

MEGlobal to build first ever US MEG plant

Monoethylene glycol (MEG) producer MEGlobal plans to construct a new...

Courtesy: Ulster Carpet

Textiles | On 25th Mar 2017

Ulster Carpets acquires Griffith Textile Machines

Northern Ireland based manufacturer of carpets, Ulster Carpets said...

Interviews View All

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search