Home / Knowledge / News / Textiles / Aditya Birla Group to mentor textile value chain partners
Aditya Birla Group to mentor textile value chain partners
03
Dec '15
Aditya Birla Group, the world's largest viscose staple fibre (VSF) maker, has launched an initiative to handhold a large number of textile value-chain partners across the country by supporting them from design development and technical support to marketing and buyer linkages.

In a press release, the $41-billion Aditya Birla Group said the exercise is in line with the `Make in India' strategy that can propel the country to the world's top cloth manufacturing hub.

As part of its national drive called Liva Accredited Partner Forum (LAPF) to improve the value chain, Birla Cellulose – the pulp and fibre manufacturing division of Grasim – will hold a stakeholder conclave in Coimbatore on December 4, involving over 200 partners from the textile hubs in South India. This will be followed by a similar summit in New Delhi later.

Top executives from the Group including Rajeev Gopal, Chief Marketing Officer– Pulp & Fibre Business, will address the conclave. The company has entered into collaboration with Mumbai-based Netcarrots to implement a customer relationship marketing programme for the stakeholders assembling in Coimbatore, the release said.

“We see potential in India becoming a manufacturing hub of clothing and textile following the encouraging response of LAPF members who have excelled in terms of product innovation, quality management, process deliveries and systems. Our plan is to strengthen the textile value chain and make it align with Make in India strategy,” said Mr Gopal.

LAPF as 250 plus members including spinners, weavers, knitters and fabricators, with major participation from textile hubs such as Tirupur, Erode, Ludhiana, New Delhi, Kolkatta, Surat, Bhiwandi etc.

The LAPF programme is linked to Birla Cellulose's fibre brand Liva which was launched in March this year in line with the group chairman Mr Kumar Mangalam Birla's vision of establishing connect with the end consumer

“We have already partnered with 190 fabricators and 119 processors across the country and the interaction with them has strengthened our belief that India has the potential to boost consumption and emerge as a global textile power,” said Manohar Samuel, President (Marketing & Business Development)

The company has also tied up with Bombay Textile Research Association (BTRA) to undertake quality improvement programs and stringent audits for the partners. The partners are shortlisted for the programme after they comply with eight stringent parameters. After the selection, the company will equip them with five major services, including Design & development, technical services, vendor management, marketing and buyer linkages and market intelligence.


Must ReadView All

Textiles | On 24th Jun 2017

Applied DNA to tag cotton for 2017/18 US ginning season

Applied DNA, provider of DNA-based supply chain security,...

Apparel/Garments | On 24th Jun 2017

NPD Group launches Trend Tracker for apparel trends

Global information company the NPD Group has launched Trend Tracker,...

Textiles | On 24th Jun 2017

Cotton USA’s first innovation competition in UK ends

Cotton USA has announced the successful close to its first innovation ...

Interviews View All

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search