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Applied DNA's SigNature T used in Bed Bath & Beyond cloth
May '17
Courtesy: Applied DNA
Courtesy: Applied DNA
Applied DNA Sciences, Inc., a provider of DNA-based supply chain, anti-counterfeiting, and anti-theft technology, product genotyping, and product authentication solutions, has announced that its textile molecular tag technology, SigNature T, in Bed Bath & Beyond’s Wamsutta line, featuring PimaCott, is now available at locations nationwide and online.

SigNature T verifies that the Wamsutta home fashions products sold to consumers are pure Pima cotton, grown in the San Joaquin Valley, California. Products include comforters, pillow cases, and shams.

The introduction of the Wamsutta line featuring PimaCott at Bed Bath & Beyond today follows Applied DNA’s announcement in December 2016 that, through one of its partners, the company would provide its SigNature T products and services platform to empower textile supply chain security for one of the largest US-based retailers over an extended multi-year period with established revenue thresholds.

SigNature T is a botanical-based molecular tag that attaches tenaciously to the cotton fibre, ensuring reliable, secure traceability throughout the entire manufacturing process in the US and abroad. Cotton is indelibly tagged with SigNature T at the gin in the US. The tagged cotton is then verified throughout the supply chain.

Dr. James Hayward, president and CEO of Applied DNA Sciences said, “We can now preserve the integrity of premium US cotton throughout the supply chain, promoting its traceability to farms, which grow and produce responsibly, and its purity without the blending of inferior cottons. Today, consumers care deeply about where their products originate. With our technology, retailers and brands can be confident that the products on their shelves are true to the label.”

MeiLin Wan, vice president for textiles at Applied DNA Sciences said, “We are pleased to help bring the new standard in Pima cotton purity to the marketplace, with a technology that guarantees product authenticity. SigNature T is the solution that provides certainty not only for consumers, but also for retailers. In addition, US farmers that grow cotton now have the knowledge that their cotton is protected throughout the supply chain.” (GK)

Fibre2Fashion News Desk – India

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