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Archroma partners with Design Seeds
Sep '17
Courtesy: Archroma
Courtesy: Archroma
Archroma, a global leader in colour and specialty chemicals, has entered into partnership with the popular colour inspiration site Design Seeds, on a series of seasonal stories featuring colours found in the Colour Atlas by Archroma. Design Seeds founder Jessica Colaluca and the site have more than 1,250,000 followers combined across social media platforms.

Design Seeds itself gets around 300,000 viewers every month.

“Archroma Colour Management and Design Seeds is a match made in heaven,” said Colaluca. “I had declined partnering with brands or incorporating sponsored content on the site for over seven years until I met the incredible folks at Archroma. Beyond our obvious shared passion for colour, we share a dedication to empowering designers. And as a designer, I fell in love with the Colour Atlas. It is a brilliant system overflowing with modern colour.”

Through the site, Colaluca provides daily colour stories, utilising dynamic, thought-provoking images. In a new Design Seeds feature sponsored by Archroma she creates ‘seasonal atlas’ which offers storied vignettes of creative colour and inspiration. In the Colour Atlas by Archroma, codes are provided for all colours in the inspiration resource. The ‘seasonal atlas’ is catalogued on the Design Seeds site, distributed at trade shows and is available for download.

“It’s critical to designers working in today’s global fashion industry to select colour that is achievable from the very start of a project,” says Chris Hipps, global director, Archroma Colour Management. “Here at Archroma, our suite of colour tools, from the Colour Atlas to our online Colour Search tool to our industry-renowned Engineered Colour Standards, are all designed to help designers capture their inspiration, and ensure that their colour choices remain consistent across global production processes.”

“We brainstormed on how to enhance what we can offer creatives through our partnership and that is when the concept of the ‘seasonal atlas’ was born. Through Archroma’s sponsorship, I am able to create the expanded inspiration resource on the site. And by featuring Colour Atlas codes, folks are getting a gorgeous colour match from concept to execution which I believe no other system can provide,” adds Colaluca.

When creating Design Seeds, Colaluca mixes each colour swatch individually. She uses digital software much as she had gouache paint back in the early days of her career. For the seasonal atlas she then works with the Archroma team to translate her collection into selections from the 4,320 swatches in the six-volume Colour Atlas. Fans of any colour story can then refer to the Archroma colour number which references swatches in the Colour Atlas. Each colour is readily available as an Engineered Colour Standard and the digital reflectance data. All colours are also supported in Color Atlas Online (coloratlas.archroma.com) with dye formulas on multiple substrates, Hex, CMYK, sRGB values and a selection of surrounding similar colours. (SV)

Fibre2Fashion News Desk – India

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