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Archroma to introduce Color Atlas at Febratex 2016
11
Aug '16
Courtesy: Archroma
Courtesy: Archroma
Specialty chemicals producer Archroma is exhibiting at Febratex 2016 in Brazil where it will introduce its recently launched Color Atlas under the motto 'Go for colors! Go for sustainability! Go for Brazil!'

According to the Swiss company, Color Atlas is a colour library, the company created to easily bring colour creativity and manageability to an entire new level for stylists, designers, brands and retailers.

Archroma also will present its Inkpresso system for digital printing, Nuva N-Series C6 products for sustainable stain management, and Drimaren CL dyes for cellulose.

Color Atlas is a cotton poplin colour library with more than 4,300 readily available new shades, which comes as a physical library in six volumes in an innovative, new, accordion-fold design.

Additionally, a mobile-friendly Color Atlas Online offers features such as colour-on-the-go, which allows users to capture an image using your smartphone, identify the closest Color Atlas shades and purchase a colour sample instantly.

"With our new Color Atlas tool, we believe we are redefining the concept of a colour library for the textile industry,” Brad McClanahan, head of service businesses at Archroma Textile Specialties said.

"We offer what we believe is a unique set of tools for colour selection, colour development, colour standards, and the communication of seasonal colour palettes," he added. (AR)

Fibre2fashion News Desk - India

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