Archroma to show denim solutions at DenimsandJeans Vietnam

At the two-day event, Archroma will exhibit its solutions designed to make denim in a more sustainable and responsible way. This show will be a small tribute to the classic era of Rock N Roll Fashion. Archroma’s Denisol range is a newly developed pre-reduced liquid indigo solution that is manufactured in Archroma’s award winning ‘zero liquid discharge’ manufacturing plant in Pakistan.

As consumers increasingly aspire to functional, beautiful and meaningful clothing, brands and manufacturers are increasingly interested in the environmental impact of the denim industry. Archroma has placed sustainability at the heart of its innovation process to create products and processes that improve the industry’s sustainability.

It will keep on display its EarthColors patented range of 'biosynthetic' dyes for cotton and cellulose-based fabrics, which are made from waste left over by the agricultural and herbal industry after extraction, such as almond shells, saw palmetto, or rosemary leaves. The latest NFC technology used on the end-product hangtags enables transparency and traceability through the supply chain to consumers.

Archroma recently introduced the One Way Process Simulator, the last update of a calculation tool that supports its One Way Sustainability Service introduced back in 2012. The new, online software can be used to mimic and compare products and processes, and thus calculate the ecological and economical profile of the final end-product. Archroma’s portfolio of ZDHC MRSL-compliant chemicals and dyes is integrated into the One Way calculation tool since 2013.

"Innovation and sustainability go hand in hand. While developing new products and services, we always consider the environmental impact so they are as sustainable as possible. This can be seen in our innovative and eco-advance products, such as the water-saving Advanced Denim and the aniline-free Denisol Pure Indigo," said Paul O’Prey, head of sales, brand & performance textile specialties, Archroma. (RR)

Fibre2Fashion News Desk – India