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Arvind plans major expansion drive
26
Nov '15
Arvind Limited has unveiled plans for its premium brand Tresca an offering in Giza cotton and Linen base and an ambitious drive to expand its retail network, according to media reports. Tresca has shown an impressive growth of 100 per cent on a CAGR basis.

The company intends to carry out a separate drive for Tresca's growth through new product launches and a boost in its distribution network. In order to expand its retail base, the company is banking heavily on Tresca, which is available in shirting, suits, linen as well as wool blends.

Arvind is targeting aggressive penetration for Tresca in Tier-II and Tier-III cities, and will increase its distribution over the next two years exponentially.

The Print fabric market on high quality Giza Cotton base/Linen base is approximately 1 million metres annually in India, and is likely to get doubled in next one year. Also, Linen shirting has started contributing close to 30-40 per cent to the premium shirting fabric sales in India.

The $1billion textile and apparel company has already added 300 multi-brand outlets across the county over the last two months, said Susheel Kaul, CEO - Lifestyle Fabrics (Shirting, Khaki and Knitwear) Arvind Limited.

Shridhar Soni, Head - Sales and Marketing, Arvind DTR business said Tresca is the only premium brand to come out with a print collection while other brands in this category are only limited to yarn-dyed offerings.

To expand its overseas base, the company plans to take Tresca to Bangladesh, Sri Lanka and West Asia.

Arvind has a portfolio of owned and licensed brands and retail formats. Its own brands include Flying Machine, Colt, Ruggers, Excalibur amongst others while its licensed list has Arrow, Gant, Izod, Elle, Cherokee and US Polo Association. (SH)

Fibre2Fashion News Desk – India


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