Home / Knowledge / News / Textiles / Arvind's premium fabric brand Tresca on fast growth track
Arvind's premium fabric brand Tresca on fast growth track
07
Oct '15
L-R: Shridhar Soni and Susheel Kaul
L-R: Shridhar Soni and Susheel Kaul
One of India's lifestyle and apparel majors Arvind Limited, has announced its aggressive plans to put its premium fabric brand 'Tresca' on a fast growth track. As part of this strategic initiative, Tresca's growth will be fuelled through aggressive new product launches and the surge in its distribution network, it said in a press release.

Tresca will be introducing two new fabrics – Immaculate and Tencel. The newly launched Immaculate is the world's first non-iron fabric with a rating of 4DP while Tencel is a blend of cotton and tencel, and is 100 per cent natural. By targeting aggressive penetration in Tier-two and Tier-three cities, Tresca will increase its distribution by 10 times from 1100 to 10,000 outlets in next two years.

Following the launch of 'Immaculate' and 'Cotton Tencel' under the brand Tresca, Arvind plans to launch all categories of products under Men's fashion wear.

“We have put our premium fabric brand Tresca on a fast growth track with an intention to double the revenue in next two years. The growth will be fuelled through new product launches under Tresca brand, penetration into Tier-two & Tier-three cities, through vast network of 10,000 outlets and entry into select overseas markets like Bangladesh, Dubai and Indonesia. We expect both Immaculate and Tencel to contribute 20-25 per cent to the revenue of Tresca in next two years,” said Susheel Kaul, CEO- Lifestyle Fabrics (Shirting, Khaki & Knitwear) Arvind Limited.

The premium fabric brand 'Tresca' has shown an impressive growth of 100 per cent on a CAGR basis.

Commenting on the growth, Shridhar Soni, (Head-Sales and Marketing Arvind DTR business) said “We have a very clear roadmap in mind which has started reflecting in our operations and strategy. Our network has expanded; width of product offerings has also increased. We now have new products launches and aggressive channel schemes. Our efforts to improve services and regular channel partner meets has all started giving results”. (SH)

Fibre2Fashion News Desk – India


Must ReadView All

Apparel/Garments | On 23rd Sep 2017

AAFA urges negotiators to preserve TPLs in NAFTA

The American Apparel & Footwear Association (AAFA), an alliance of...

Textiles | On 23rd Sep 2017

SIMA urges Centre to re-look duty drawback rates

he Southern India Mills’ Association (SIMA) has appealed to the...

Textiles | On 23rd Sep 2017

PKR 690.65-mn budget for Pakistan Cotton Committee

The Pakistan Central Cotton Committee (PCCC) recently approved a PKR...

Interviews View All

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Top executives
Textile industry, India

Such fairs are a must for industry to showcase new innovations

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search