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ASICS aims to reduce carbon footprints by 33%
12
Jun '18
Courtesy: ASICS
Courtesy: ASICS
For fiscal 2030, ASICS Corporation, a sports performance brand, has pledged to reduce the carbon footprint of its own operations by 33 per cent, as part of its commitment to Science Based Targets. Further, the company aims to cut carbon emissions of its supply chain by 55 per cent, says the company's sustainability report for fiscal 2017.

ASICS reduced its CO2 emissions in 2017 by 17.5 per cent from the baseline year. Significant progress was achieved through a partnership with EnterSolar to install a one-megawatt rooftop solar panel array at a distribution centre in, Mississippi, according to the report.

The company demonstrated its commitment to a circular economy by initiating partnerships to find new uses for used apparel. In Japan, ASICS set up a pilot programme with recycled products manufacturer Jeplan to collect used clothing and shoes for recycling into new polyester resins and fuel. Other sustainability efforts focused on cross-sector collaboration, with ASICS becoming the first Japanese brand to form a system partnership with bluesign. Through the bluesign system, ASICS collaborated with other brands, manufacturers, converters, and chemical suppliers on chemical management in the supply chain to improve sustainability in textile and footwear production.

"2017 marked a major milestone for ASICS with the launch of I Move Me, a global movement reimagining the 'sound mind in a sound body' philosophy which has guided the company for nearly 70 years. As the world becomes ever more aware of the impact of physical inactivity and mental illness, I Move Me reaffirms ASICS’ decades-long commitment to supporting physical and emotional wellbeing. It also provides a fresh perspective on our broader sustainability approach," said Motoi Oyama, chairman and CEO of ASICS Corporation. (RR)

Fibre2Fashion News Desk – India


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