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Aurora launches Expressions digital printer line at SGIA
03
Dec '15
Aurora Specialty Textiles Group launched the Expressions canvas digital printer line and an ecommerce site, while also giving three presentations in the Digital Textile Zone at SGIA EXPO 2015.

According to an Aurora press release, the new ecommerce site can be accessed through the home page of the company's website.

Meanwhile, Aurora staff met with dozens of new and current customers, and began reaching out to the industry and show attendees via a new Instagram site which was also launched at the show.

Titled 'Shed the Fear & Join the Fabric Revolution', one presentation covered common misconceptions related to printing on textile products and provided advice on how to move successfully into printing on textiles.

Mark Shaneyfelt, Aurora's director of sales and marketing for Print Media, gave a presentation on 'Profitable Trends in Fabric Printing'.

Shaneyfelt also spoke on a panel of industry experts about the growing interest in fabric substrates for digital printing.

“It's really exciting to be part of a successful show like SGIA and the vibrant, growing digital printing market,” Shaneyfelt said.

“At SGIA we saw many familiar faces, met many new people and heard a great deal of good news about digital printing. This is a rapidly growing market and we see a multitude of new opportunities opening up for everyone,” he added.

“Response to our new optimised canvas line, Expressions, was very strong and this parallels major trends we saw at the show, which include the dramatic increase in soft signage fabric printing and wide format printing,” Shaneyfelt stated.

Aurora Specialty Textiles Group, Inc. is a global leader in coating, dyeing and finishing of both woven and non-woven fabrics.

The company has a 132-year tradition of innovation and in 2015 invested in a new state-of-the-art, wide width coating and finishing line and a new facility.

Products include digitally printable textiles through Aurora's Northern Lights Printable Textiles line, specialty home products, industrial products and tape products for a wide variety of industries. (AR)

Fibre2Fashion News Desk – India

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