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Bemis partners Drirelease for wicking technology
30
Jan '16
Bemis Associates announced a partnership with Drirelease, a global solutions provider of a patented blend of fibres that delivers superior wicking and fast-drying capabilities.

“The partnership aims to enhance the construction of performance apparel by creating products that maintain consistent breathability and moisture management throughout a garment,” a Bemis press release stated.

Bemis Associates and Drirelease have collaborated to create truly innovative seam reinforcement tapes that integrate the unique technology of both brands.

According to Bemis, its Flowfree adhesive now promotes airflow through specifically engineered perforations that creates breathability and permits moisture to pass to the drirelease fabric.

“Once this takes place, Drirelease is able to wick that moisture away from the skin and so for the first time, consumers can count on the same comfort and performance in the seams of the garment as the fabric,” it explained.

“It's critical to be able to offer solutions that are trend-specific, have a natural aesthetic and allow for ultimate performance,” said Lee Thompson, director of sales and business development for Drirelease.

“We view our partnership with Bemis as a great improvement for brands, designers, and product developers looking to provide just this,” he added.

Driseam, Bemis' latest generation of seam reinforcement tape (SRT), is manufactured with Drirelease fabric and is the first SRT with inherent performance benefits for the sportswear market.

Drirelease's patented combination of hydrophilic and hydrophobic fibres adds moisture management to a garment, improves eco-friendliness, long-term performance and wicks moisture away from the skin.

The press release added that Driseam was also recognised in the 'Trims Selection' category by ISPO Textrends 2016.

“For athletes, this partnership means apparel that contributes to performance, rather than distracts,” said Bill Fabiszewski, global marketing manager at Bemis Associates.

“Similar to Bemis, Drirelease is willing to challenge conventional garment construction and push the boundaries on what is currently possible in the industry,” he too added.

“Their fibres add benefits that can't necessarily be seen, but can definitely be measured, and we look forward to working closely with them on future projects,” Fabiszewski observed. (AR)

Fibre2Fashion News Desk – India

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