Home / Knowledge / News / Textiles / Bemis unveils new adhesive for heat-sensitive fabrics
Bemis unveils new adhesive for heat-sensitive fabrics
20
Oct '17
Courtesy: Bemis Associates
Courtesy: Bemis Associates
Bemis Associates, bonding innovation and design partner to leading intimates, lifestyle, luxury and sportswear brands, has unveiled Sewfree Elevation, a new adhesive for heat-sensitive fabrics which provides best in class stretch and recovery, without compromising the hand feel of luxury fabrics such as lace. It allows factories to assemble garments faster.

Bemis has also unveiled its first intimates collection, the Lingerie to Live In, in partnership with Hong Kong-based intimates manufacture, Clover. Lingerie to Live In Collection is Bemis’ first intimates collection of bonded bras, panties, and men’s boxers.

Sewfree Elevation and the Lingerie to Live In were introduced at Interfilière Shanghai, organised during October 10-11, 2017.

Bemis’ first intimates collection, Lingerie to Live In, was shown as full garments and as deconstructed applications, allowing designers to touch and feel exactly how Sewfree elevates both fit and function in next-to-skin clothing. The applications displayed were designed to address the limitations of traditional construction and prove that Sewfree not only provides tangible benefits to the consumer, but also improves manufacturing efficiencies during production.

“We collaborate with Bemis, the inventor of Sewfree bonding, exclusively – both for their innovative bonding solutions as well as their understanding of the Chinese consumer,” said Jane Yip, chief technical officer of Clover. “It’s our honour to be producing Bemis’ Lingerie to Live In which will allow the creativity and efficiencies afforded by the technology to really shine.”

“Intimates in China have moved from basic apparel to highly-regarded fashion staples, and new local brands are prompting Chinese women to rethink the meaning of comfort related to intimates,” said Steve Howard, Bemis president and CEO. “We want to help Chinese designers and innovators in this space to maximise their potential by using the most effective, high-quality technology in their apparel, while avoiding counterfeit bonding products falsely positioning themselves as Sewfree.”

Bemis’ newest technical innovation, Sewfree Elevation, has been formulated specifically for heat-sensitive fabrics. It provides best in class stretch and recovery, without compromising the hand feel of luxury fabrics such as lace. In addition to a better fit and wearing experience, Sewfree Elevation allows factories to assemble garments up to 52 per cent faster.

“Women around the world are investing in clothing that delivers on comfort and style – the same goes for their intimates drawer,” said Lacey Johnson, Bemis Global Brand Manager. “Our research in the Chinese market led us to two specific areas of improvement when it comes to the design of bras and underwear – fit and breathability. Our new collection shows designers how to build a better bra from a technical standpoint and how to layer in inspiration from the runway.”

As a result of its imaginative design ideas, innovative Sewfree product applications, and deep consumer expertise, Bemis was awarded the esteemed Jury’s Favourite Interfeel’ Award. The jury, comprised eight trend-focused bodyfashion industry leaders, present this award to only one Interfilière exhibitor each year to honour a best-in-class display of creative ideas and fashion-forward technology in the intimates space. SV

Fibre2Fashion News Desk – India


Must ReadView All

India to be largest cotton producer in 2018-19: USDA

Textiles | On 22nd Jun 2018

India to be largest cotton producer in 2018-19: USDA

For the fourth consecutive season, India is expected to be the...

Organic Basics gets Polygiene help for advanced underwear

Apparel/Garments | On 22nd Jun 2018

Organic Basics gets Polygiene help for advanced underwear

Danish firm Organic Basics is working with Swedish company Polygiene, ...

Courtesy: Pexels

Textiles | On 22nd Jun 2018

Pakistan's textile exports up 9.82% in July-May FY18

The value of textile and garment exports from Pakistan increased by...

Interviews View All

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Top executives
Fashion houses, India

With technology, it has become easier to ensure IPR

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search