Birla Cellulose to expand collaborations in China

12 Oct '15

4 min read

The Canvas collection celebrates art and craftsmanship and is inspired by the art movement which consists of finding out the new expressions of art using eco-sensitive materials. The featured fabrics of the collection include, Liva Spunshade Mélanges which offer eco-friendly spun dyed fibre, unfading colours and uniformity.

The Canvas line also has fabrics made from Liva Modal Amicor which offers antibacterial properties with lasting hygiene and fresh feel, while Liva Modal Indigo carries natural dyes with sustainability as the key feature and Liva Spunshade Thermolite which provides warmth and has different structures like plating, fleece, pique and more.

The Gallery collection celebrates the garment as a canvas by adding intricate details, while, the basic with a ‘twist’ look is complimented by rich fabric blends. The featured fabrics of the collection include Birla Modal fibre in its pure form in structures and rich blends.

Others include: Birla Modal wool fibre offering warmth with comfort; Liva laces offering a rich look with varied designs, prints and bonding; Birla Modal high twist fabrics giving crepe effects and Birla viscose/modal blended fibres offering metallic sheen and a range of varied digital prints and two faced plating and hombre.

“The inspirations drawn from consumer interactions and brands have made us balance nature and fashion in our Autmn/Winter 16/17 collection,” said Manohar Samuel, President-Marketing and Business Development at Birla Cellulose. (SH)

Fibre2Fashion News Desk – India

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