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Brrr to present at Venture Atlanta innovation showcase
20
Sep '17
Cooling textile innovator brrr has been chosen to present its patented fabrics at the 10th annual Venture Atlanta elite investor conference and innovation showcase. brrr is among the 16 startups deemed to have “the most exciting emerging technologies in the Southeast” selected to present at the showcase which gives an idea of products developed by startups.

Venture Atlanta’s Startup Showcase gives investors a sneak peek into the products and services being developed by up-and-coming firms.

brrr° uses a proprietary blend of natural cooling minerals embedded in yarn, superior moisture wicking and a patented knitting or weaving process that maximises airflow to create a “triple chill effect.” This gives brrr° fabrics Qmax cooling scores that are 30-85 per cent better than the scores of comparable “virgin” nylon, polyester or cotton, and brrr’s cooling effect has also been independently lab tested and validated by the prestigious Hohenstein Institute.

“We are honoured and humbled to be among this elite group of innovators invited to Venture Atlanta’s Startup Showcase,” said Mary-Cathryn Kolb

Venture Atlanta is one of the largest and most respected investor conferences in the Southeast, attracting nearly 150 investment funds and drawing a sold-out crowd of 900 attendees. This year’s event, to be held during October 11-12 at the College Football Hall of Fame in Atlanta, will feature Mark Cuban, an investor and philanthropist and owner of the NBA’s Dallas Mavericks, and Carvana CEO Ernie Garcia.

Over the years, Venture Atlanta has helped launch more than 380 companies that secured in excess of $ two billion in funding, including Acculynk (acquired by First Data), CloudSherpas (acquired by Accenture), Joulex (acquired by Cisco), SilverPOP (acquired by IBM), Kabbage, SalesLoft and Roadie. (SV)

Fibre2Fashion News Desk – India


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