CHIC Shanghai to focus on young fashion talent groups

27 Jun '19

4 min read

Pic: CHIC Shanghai

CHIC Shanghai, one of the largest and most influential professional fashion exhibition in Asia, is set to focus on differential consumer groups, mainly young fashion talents. Around 800 national and international brands will present themselves on 62,000 square metres at the National Exhibition and Convention Centre in Shanghai, from September 25-27, 2019.

CHIC gives insights into the latest developments and trends in the market, from retail concepts to technological novelties to progressive design trends in the Middle Kingdom. The clearly structured fair segments present the latest national and international collections: Fashion Journey (international exhibitors), Impulses (designer brands), Secret Stars (accessories), New Look (womenswear), Urban View (menswear), CHIC-Young Blood (streetwear), CHIC Tailoring (bespoke), Bags & Shoes, CHIC-Kidz (kidswear), Heritage (leather, fur, downwear), Future Link (technological innovations), PH Value (knit), according to a press release on the show.

Fashion Journey, the international area at CHIC, offers a comprehensive overview of overseas brands. Italy will again present the biggest international group participation with a focus on exclusive shoe brands. The Hong Kong Productivity Center (HKPC) organises the Hong Kong Pavilion and Korean brands will be shown in the ‘Preview in China’ pavilion. Individual international exhibitors present their collections to the Chinese professional buyers and can make relevant business contacts for entering the Chinese fashion market. The VIP visitor matching for international brands will be upgraded. Special importance is attached to the research and selection of suitable business contacts for their potential distribution partners in China.

At the Impulses area young designers show their fascinating, creative collections. Mao Mart Homme, King Pin, Wei Yun, and others inspire with surprising materials and combinations and high design aspirations. Secret Stars sets the stage for the whole world of accessories, ranging from jewellery and hats to scarves, belts, watches to scents and lifestyle products, presented by brands like Kingway, H.Rag, Insilk, Rofeia hats with strong international distribution.

New Look is dedicated to the developments in womenswear. Chichy is an exciting designer brands, founded by two Chinese sisters after studying fashion design in Paris. Hanamoli is characterised by their collections made of real silk. Urban View looks at the modern man. In addition to classic looks, brands like Yi Sen and Bei Kenman show increasingly strong ‘Smart Casual’ collections, corresponding to the current market trend.

Premium brand SJ from Hong Kong shows fashionable travelwear at the CHIC-Young Blood segment, next to further international and national brands with a focus on fresh, individual looks for the young consumer, from one-stop-shop collections up to avant-garde styles. MR Gugu & MS. Go from Poland uses CHIC again as their essential platform for the Chinese business. CHIC Tailoring is the fair segment for high-quality bespoke collections.

Chic-Kidz is all about the youngest generation. Brands like Aizabasic from Shanghai present everything around kidswear and school uniforms in the colourful, creative show-in-show, tailored to the market needs of babies and children also including the fashion demands of the teenage generation.

The Sustainable Zone at CHIC will look back at 70 years of sustainable development in China while also looking into the future. Sustainability is a consumer topic met with increasing interest especially by the young consumers, GenZ (born between 1998 and 2016) in particular.

The fair puts the focus specifically on the effectiveness of the fair participation, providing a holistic promotion for business deals, product release, trend forecasting, and industrial analysis. Special marketing activities accurately connect exhibitors and Chinese market players.
CHIC regularly welcomes around 60,000 visitors from all over China, the important players of all distribution channels are on site looking for new brands: agents, wholesalers, ecommerce platforms, buyers, multi brand stores; purchasers like JD.Com, Amazon.Cn, Netease, Carrefour, Aeon, The Green Party, Umi Lab, Chong, Mumuso, Sanfu, Westlink, Ludao, Mday.

CHIC Talks offers visitors and exhibitors alike a professional platform to gather information and to network. The seminars, held by market insiders, provide important information and contacts for the Chinese market and the market entry in China. The CHIC shows present selected collections at different fashion shows, showing the developments in the fashion market and reflecting creative ideas and trends. (GK)

Fibre2Fashion News Desk – India

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