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CMYUK to sell HP's latex and flatbed printers
30
Jul '17
Courtesy: CMYUK
Courtesy: CMYUK
CMYUK, the UK’s leading independent supplier of digital print technology and materials, has announced that it will be offering HP’s full range of latex and flatbed printers, effective August 1, 2017. Under the terms of the agreement, CMYUK will sell and support the full range of range of HP large format flatbed printers and HP Latex printers.

On the appointment of CMYUK, Phil Oakley, HP’s UK and Ireland country manager for large-format printing solutions, comments: “We’ve chosen to partner with CMYUK for three key reasons: their knowledge of the industrial inkjet market and sales coverage is excellent; they have experienced applications specialists in place to advise current and potential customers on the versatile range of applications our printers can be used for; and finally, with their state-of-the-art demonstration facility, they are able to showcase the entire printing process, from workflow software and RIPs through to printing and finishing.”

Under the terms of the agreement, CMYUK will sell and support the full range of range of HP large format flatbed printers and HP Latex printers including: the HP Latex 315 Printer / Print and Cut solution; HP Latex 335 Printer / Print and Cut solution; HP Latex 365 Printer; HP Latex 560 Printer; HP Latex 570 Printer; HP Latex 1500 Printer; HP Latex 3200 Printer; and the HP Latex 3600 Printer.

Oakley continues: “We see a huge growth opportunity for our large format printers, especially within the decoration, textiles and fashion marketplace. With the latest generation of HP Latex inks, we’ve made significant advances in print durability and scratch resistance. This makes bespoke textile applications a reality for all types of print businesses and has led to channel development with existing partners and the recruitment of new ones.

“CMYUK are very innovative in their approach to market development – with their recent CSAF initiative being a case in point – and go out of their way to help their customers. We’re very much looking forward to working with the team to help more and more print businesses expand their offerings and enter the fast-growing textiles and fashion marketplace.”

Robin East, group director at CMYUK, adds: “Since the launch of HP Latex technology in 2009, HP’s constant innovation and development have led to it becoming the preferred solution for many applications. Many of our customers are now requesting to implement HP Latex into their production facilities to sit alongside other printing technologies, assisting in widening the material portfolio and applications they can offer.

“We are very excited to be demonstrating HP Latex as a perfect solution for producing premium finishes with many of our soft textile, décor and design materials from our extensive range. For many customers buying this technology specifically for these applications, our proven materials not only ensure ‘best price policy’ but significantly reduce their monthly finance cost with our innovative CSAF reward scheme.

“At our Shrewsbury showroom, we will integrate the HP Latex portfolio and clearly demonstrate the benefits to customers. Dates for product open days and product training will be announced in early August.” (SV)

Fibre2Fashion News Desk – India


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